摘要
随着体育赛事经营规模和数量的不断增加,赛事运营内外因素和环境对其的影响力日渐提升。本研究把体育赛事运营置于社会发展这一大系统中,从体育赛事运营的宏观至微观环境入手,将体育赛事运营的驱动力和制约力相结合来构建赛事运营的作用力机制,并以提升产品力、营销力、决策力、品牌力、赛事资本转换力为着力点,着重发展"5P型的赛事产业",从内涵式发展推进体育赛事的可持续发展视角寻求提高我国体育赛事经营竞争力的有效途径,通过内涵式发展带动我国体育赛事业的全面腾飞。
With the unceasing increase of event operation＇s scale and amount, the influence from the internal and external environment for its is increasing. From the macroscopic to microcosmic environment of sports events operation, this paper combined its driving factors with restricting factors in this great system of social development to construct the reaction mechanism, and emphasized on the development of ＂5Ps event industry＂ by improving power of product, power of marketing, power of decision-making, power of brand, power of cultural capital trans-form as the focal point of the capital, from the connotative development push the sporting events in sustainable development perspective to seek ways to increase the competitiveness of sporting events management and drive our country event industry overall growth.
出处
《体育与科学》
CSSCI
北大核心
2012年第1期83-86,95,共5页
Sports & Science
基金
国家体育总局体育哲学社会科学研究项目部分成果
项目号:1573ss10127
关键词
赛事运营
驱动因素
制约因素
内涵式发展
5P型的赛事产业
event operation
riving factor
restricting factor
intensiontype development
5P＇s event industry
