摘要
"推—拉"理论是研究旅游行为潜在动机的有效方法。本文以"推—拉理论"为指导,应用因子分析法和单因素方差分析法对西安农家乐旅游者动机进行了分析,因子分析萃取出3个推力公因子(新奇与刺激、身心需求、享受与体验)、3个拉力公因子(设施与服务、农家乐旅游资源、交通便利程度);以萃取获得的公因子和西安农家乐旅游者社会人口结构特征进行单因素方差分析,结果显示:不同收入、学历、职业、家庭结构的"农家乐"旅游者对不同旅游动机有显著差异。最后,就本研究结果提出了农家乐旅游市场开发的部分建议。
“Push and Pull” theory is an effective manner to study potential motivation of tourism, as a guide of which, motivation of Happy-farmer tourism in Xi＇ an was analyzed by using two methods ： factor analysis and single-factor analysis of variance. three public factors of push （ novelty and stimulation, physical and psychological needs, enjoyment and experience） and pull （facilities and services, Happy-farmer tourism resources, transportation convenience）were extracted by using factor analysis. Then three public factors of push and pull and community population structure features were analyzed together by using single-factor analysis of variance. The result showed that their motives were significantly different for different tourists with different income, education, occupation and family structure. Finally, on the results of this study some of the recommendations for development of Happy-farmer tourism market were proposed.
出处
《北京第二外国语学院学报》
2008年第5期69-74,共6页
Journal of Beijing International Studies University
基金
陕西省社会科学基金项目(05E008Z)
关键词
“推-拉”理论
旅游动机
农家乐旅游
因子分析
单因素方差分析
“Push and Pull” theory
tourists＇ motivation
Happy-farmer tourism
factor analysis
single-factor analysis of variance
作者简介
杜娟（1983-），女，新疆鄯善人，陕西师范大学旅游与环境学院2006级旅游管理专业硕士研究生，研究方向为旅游管理。
张红（1964-），男，吉林长春市人，副教授，旅游管理专业硕士生导师，从事旅游经济管理教学与研究。
白凯（1974-），男，陕西西安人，法国南特大学管理硕士，陕西师范大学旅游与环境学院旅游管理博士生，讲师，从事旅游资源与开发、旅游市场研究。
