摘要
影视旅游是旅游市场的一个重要的细分市场,具有很大的开发潜力。影视旅游者的行为是有别于其他类型的旅游者。本文以影视旅游者为探讨对象,从"推、拉"两个方面的因素分析他们的出游动机;从旅游开发者的角度,总结出发展影视旅游的关键在于增加项目的体验性。
Film and TV induced tourism is one of the most important segment markets in tourism,with a great development potentiality.And this kind of behavior is different from others.This paper took these tourists as the research objects,analyzed their travel motives from the push-pull aspect.And from the viewpoint of tourism providers,drew the conclusion that the key of film and TV induced tourism development lied in the increase of experience in tourism project.
出处
《中国西部科技》
2011年第10期63-64,60,共3页
Science and Technology of West China
关键词
影视旅游
旅游行为
推-拉因素
体验
Film and TV induce tourism
Tourists behavior
Push-pull factor
Experience
作者简介
林红（1983-），汉族，重庆籍，福建华侨大学旅游学院硕士研究生，主要研究方向为旅游文化和旅游经济。
