摘要
游客生态情感推动环境责任行为的形成,有利于自然旅游地的可持续发展。本文基于认知-情感-行为理论的演绎路径,引入旅游动机作为中介变量,建立结构方程模型,对自然旅游地游客生态情感与环境责任行为的关系进行了深入研究,并探寻了内外认知世界的差异性。研究表明:(1)相较于内在认知世界,外在认知世界对游客生态情感的激发和环境责任行为的促进作用更为显著;(2)旅游动机在游客生态情感对低努力环境责任行为的影响路径上的中介效应被证实,并在对高努力环境责任行为的影响路径中发挥部分中介作用。因此,自然旅游地应当发挥其生态地位,加强生态功能教育属性,丰富生态情感体验途径,提供生态服务的同时重视可持续观念的传达,以期获得长久永续的发展。
Tourists’eco-emotions promote environmental responsibility behaviors,which is beneficial to the sustainable development of natural tourist destinations.Based on the deductive path of cognitive-affective-behavioral theory,this paper introduces tourism motivation as a mediating variable,establishes a structural equation model,conducts an in-depth study on the relationship between tourists’eco-emotions and environmental responsibility behaviors in natural tourist destinations,and explores the differences between the internal and external cognitive world.The results show that:(1)the external cognitive world is more effective than the internal cognitive world in promoting tourists’eco-emotions and environmental responsibility behaviors;(2)the mediating effect of tourism motivation on the influence path of tourists’eco-emotions on low-effort environmental responsibility behaviors has been verified,and it plays a partially mediating role in the influence path of high-effort environmental responsibility behaviors.Therefore,natural tourist destinations should play a leading role in ecology,enhance their educational attributes related to ecological functions,enrich the ways of experiencing ecological emotions,provide ecological services while paying attention to the conveyance of sustainable concepts,in order to achieve long-term sustainable development.
作者
许婧
王群
Xu Jing;Wang Qun(School of Geography and Tourism,Anhui Normal University,Wuhu 241002,China)
出处
《中国生态旅游》
CSCD
2024年第2期359-374,共16页
Journal of Chinese Ecotourism
基金
国家自然科学基金项目(42171239)
关键词
游客生态情感
环境责任行为
环境认知
旅游动机
自然旅游地
tourists’eco-emotions
environmental responsibility behaviors
environmental cognition
tourism motivation
natural tourist destinations
作者简介
第一作者:许婧(1998-),女,硕士研究生,研究方向为旅游地理。E-mail:nanxi6688@qq.com;通讯作者:王群(1979-),女,博士,教授,研究方向为旅游可持续发展。E-mail:junyang110771@163.com
