摘要
通过对包装设计视觉传达力进行分析探讨,来说明图形设计是提高包装视觉传达力的关键,其目的是找出图形的视觉传达规律,设计出具有强烈视觉冲击力的、视觉信息传递准确的包装产品。
The visual conveying power of packaging design was analyzed. It was put forward that the key to enhance the visual conveying power of packaging design is graphic design. The purpose was to find rules of visual reachability, to design packaging products of strong visual shocking power and accurate information transferring ability.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第11期230-231,236,共3页
Packaging Engineering
关键词
包装设计
图形语言
视觉传达力
信息传递
packaging design
graphics language
visual conveying power
information transfer
作者简介
袁恩培（1954-），男，重庆人，重庆大学教授，主要从事艺术设计教学和理论研究。
