摘要
为了阐明视觉需求在包装设计中综合运用的深层原因,立足于审美的普遍规律和消费心理需求,分析包装设计与视觉需求之间的关系。认为视觉需求是包装设计中影像真实语境的表达,以创造型的思维方式诠释审美、人性、生活、自然是包装设计艺术创作的本源。
The relation between packaging design and visual demand was analyzed to clarify the deep - seated reasons of the integrated application of visual demand in packaging design according to the general aesthetic of psychological demand and consumption psychology. It was concluded that visual demand is the context expression of the visual images in real packaging design, and is the source of packaging design art creation which annotate aesthetic interpretation, human nature , life, and nature.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第3期190-191,194,共3页
Packaging Engineering
关键词
包装设计
视觉
关
需求
消费
packaging design
vision
America
demand
consumption
作者简介
张辉（1970-），男，西安人，西安理工大学讲师，主要研究方向为艺术设计。
