摘要
论述了插画在包装设计中的应用历史渊源及现状,并分析它给包装设计图形语言所带来的优势。探讨常见的插画在包装中的应用创意,最后基于包装艺术的特点,讨论了它对应用其中插画艺术所提出的要求,为进一步提高包装的艺术魅力,促进商品的市场销售。
The history and actuality of the application of illustration in package design were discussed. The advantages of illustration were analyzed, which brought graphic language to package design. The innovative idea of illustration applying in package design was discussed. Some design principles of the application of illustration were put forward based on characteristic of package. ＂ The purpose was to improve charm of package art and promote the commodity selling.
出处
《包装工程》
CAS
CSCD
北大核心
2008年第6期194-196,共3页
Packaging Engineering
关键词
插画
包装设计
图形语言
illustration
package design
graphic language
作者简介
司先才（1979-），男，安徽巢湖人，中国海洋大学教师，主要研究方向为产品及包装设计。
