摘要
为了准确识别客户的重要程度,研究了客户终身价值的计算,把由决策树建立的分类规则映射到客户终身价值,建立了客户基本特征集与客户终身价值之间的对应关系。
In order to identify the customer importance accurately, the paper starts with the calculation of customer lifetime value. The classification rule created through classification and regression trees is then mapped to customer lifetime value. The corresponding relation between customer′s basic features collection and customer lifetime value is given.
出处
《管理科学》
CSSCI
2005年第3期52-56,共5页
Journal of Management Science
基金
国家统计局资助项目(LXZ0419)
关键词
数据挖掘
分类回归树
客户识别
客户终身价值
Data mining
Classification and regression trees
Customer identification
Customer lifetime value
