摘要
加入WTO ,对企业来说是机遇也是挑战 ,我们只有树立更加科学的营销理念 ,采用现代的营销战略和经营手段才能适应激烈的市场竞争。由此对数量营销和全面质量营销两种经营战略进行对比分析 。
China's entering the WTO is both an opportunity and a challenge to chinese enterprises.To meet hard market competition,enterprise should set up more scientific marketing concepts and adopts more advanced marketing strategies and management means.The paper points out that the enforcement of overall quality marketing can help enterprises win the competition,with a comparison with quantity marketing.
出处
《商业研究》
北大核心
2005年第3期20-22,共3页
Commercial Research
关键词
全面质量营销
数量营销
战略
overall quality marketing
quantity marketing
strategy
