摘要
商标翻译同商标命名一样，必须充分运用多种创意手段以吸引消费者。其中，商标的美学价值是商标翻译成功与否的关键。商标的美学价值主要体现在音美、形美、意美。
Trademark translating, much like trademark naming, should make full use of many innovative tactics so as to win as many customers as possible. As is confirmed by translation practice, the success of trademark translating is mainly measured by its aesthetic value which finds expression in beautiful sense, form, and sound.
出处
《贵州工业大学学报（社会科学版）》
2004年第6期62-64,83,共4页
Journal of Guizhou University of Technology(Social Science Edition)
基金
湖南省教育厅科研基金"英汉商标的民族文化内涵及其跨文化传译"(编号:02C455)
关键词
商标
翻译方法
美学价值
trademark
translation method
aesthetic value
