摘要
通过针对广告设计与策划能力培养的需要。构建了《广告理论与实务》实践教学体系,优化整合了教学内容,通过科学实施实践教学过程以及考核方法改革等措施,取得了比较满意的教学效果。
Through the need of fostering the ability on AD design and planning,constructing the practice teaching system on AD Theory and Practice,optimizing contents of teaching,we achieve satisfactory effect on teaching by carrying out scientific practice training procedure and reform measures on assessment criteria.
出处
《长春工程学院学报（社会科学版）》
2012年第4期110-112,共3页
Journal of Changchun Institute of Technology(Social Sciences Edition)
基金
长春工程学院教研课题
关键词
广告理论与实务
实践教学
应用能力
AD Theory and Practice
practice teaching
practice ability
