摘要
当前教育的主要矛盾是人民大众日益增长的接受优质教育服务的强烈需求与教育资源匮乏 ,与低质量、低效益、欠公平的学校教育之间的矛盾。为了获得更多的发展机会和更好的职业前途 ,人们愿意为自己和子女投资教育。这反映了教育市场自愿交易的关系正在形成。教育要为每个愿意接受教育的人提供优质的教育服务。教育是特殊的服务 :知识服务、专业服务、促进人的发展是服务的宗旨 ;文化服务体现服务品味的高尚性 ;精神性是服务产品的显著特征 ;学校的品牌与声誉是服务质量的象征。优质的服务赢得顾客的满意 ,学校在优质的服务中实现增值。
At present, one of the problems in education is the contradiction between the increasing demand of the public for better education and the insufficiency of qualified school education as a result of the shortage of educational resources, low efficiency in management and unequal educational opportunities for all people. In order to gain the opportunity for development and for a better career in the future, parents are willing to invest in education for themselves and their children. This indicates the market economy of demand and supply in education is coming into being. Educational institutions should provide everyone who is willing to receive education with service that is of high quality. Education is a special kind of service, which provides the public with knowledge, specialty, and promotes intellectual development. Education is characterized by its prominent cultural and spiritual service. Thus school prestige and reputation represent the quality of service. Excellent service satisfies customers, and in return schools increase their own value in providing excellent service.
出处
《福建教育学院学报》
2003年第10期65-67,共3页
Journal of Fujian Institute of Education
关键词
教育的主要矛盾
投资教育
自愿交易
优质服务
增值
contradiction in education
investment in education
free trade
excellent service
increase of value
