摘要
本文通过对竞争日益激烈的产业化教育服务市场的分析,指出高校传统管理理念已不适应经济发展的要求,并试图从市场营销角度来谈高校的管理,运用现代营销管理理论指导招生、教育、就业的全过程,以期整合稀缺的高等教育资源,达到优化资源配置、提高我国高等教育服务质量和国际竞争力的目的。
By analyzing increasingly competitive industrial markets of higher-educational services, the article firstly points out that traditional concepts of university administration do not fit the present economic development and then tries to discuss the university administration from the perspective of marketing theories. It tries to use modern theories of marketing management to guide the whole administrative process of students' admissions, education and employment so as to integrate and optimize the scarce resources of higher education, improve the quality and competitiveness of higher-educational services.
出处
《昆明理工大学学报（社会科学版）》
2003年第3期58-61,共4页
Journal of Kunming University of Science and Technology(Social Sciences)
关键词
市场营销
高等教育服务
高校
marketing
higher-educational services
universities
作者简介
杨树才(1977.12.-),男,安徽宿州人,硕士研究生,主要研究方向:国际贸易.
