摘要
基于服务区域内产业发展战略与产业转型升级,面向产业链和岗位链聚合市场营销专业群,推动专业集群化、聚合化发展。同时市场营销专业群建设要适应高等职业教育产教融合的总体战略要求,构建“双体四元”产教融合生态系统。依托专业学院和产业学院两大实体载体平台,围绕“产证学社”四元主体,以资源、制度、模式的“共建、共享、共赢”为导向,推动产教融合走向系统化与生态化,促进职业教育的“四链”联通发展。
Based on the industrial development strategy and industrial transformation and upgrading in the service area,aggregate marketing professional groups for the industrial chain and job chain,promote the development of professional clustering and aggregation.At the same time,the construction of the marketing professional group should adapt to the overall strategic requirements of the integration of production and education in higher vocational education,build a two-body four-element production-education integration ecosystem.Relying on the two physical carrier platforms of professional colleges and industrial colleges,around the quaternary main body of Industry Certificate Society,guided by the co-construction,sharing and win-win of resources,systems and models,promote the integration of production and education towards systematization and ecologicalization,promote the development of the four chains of vocational education.
作者
陈庆
CHEN Qing(Yiwu Industrial&Commercial College,Yiwu Zhejiang,322000,China)
出处
《创新创业理论研究与实践》
2022年第9期90-93,共4页
The Theory and Practice of Innovation and Enterpreneurship
基金
浙江省高等教育“十三五”第二批教学改革研究项目《高职院校“双体四元”产教融合生态体系构建——以新商科专业群建设为例》(编号:jg20190874)阶段性成果
关键词
专业群建设
产教融合
生态体系构建
Professional group construction
Integration of production and education
Ecological system construction
作者简介
陈庆(1979-),男,浙江义乌人,硕士研究生,副教授,研究方向:职业教育、专业市场。
