摘要
凭借"烧脑""悬疑""凶案""推理"等元素,"剧本杀"逐渐成为青少年的社交新形式,成为青少年寻求身份认同、满足游戏心理和积累文化资本的重要途径。IP、社交与沉浸是"剧本杀"的传播动因,青少年在"线上+线下"的综合娱乐体验过程中结成趣缘群体,借助角色扮演的方式表达和展示自我。亚文化视域下,"剧本杀"的传播功能主要有娱乐休闲、情感解压、身份认同和话语表达。在万物皆社交的大数据时代,"剧本杀"将围绕剧本、技术和资源三个方面谋求发展,不断增强自身内容输出能力,强化算法、VR、XR等技术的应用与结合,细分整合,降本增效,走数字化经营发展之路。
Relying on elements such as“brain burn”,“suspense”,“murderous case”,and“reasoning”,“script killing”has gradually become a new form of social interaction for teenagers,and has become an important way for teenagers to seek identity,satisfy game psychology,and accumulate cultural capital.IP,social interaction and immersion are the dissemination motives of“script killing”.In the process of comprehensive entertainment experience of“online+offline”,young people form an interesting group,and express and show themselves by means of role-playing.From the perspective of subculture,the communication functions of“script killing”mainly include entertainment and leisure,emotional decompression,identity recognition and discourse expression.In the era of big data where everything is social,“script kill”will seek development around the three aspects of scripts,technology and resources,continuously enhance its own content output capabilities,strengthen the application and combination of algorithms,VR,XR and other technologies,segment integration,reduce costs and increase efficiency,and take the road of digital business development.
作者
燕道成
刘世博
Yan Daocheng;Liu Shibo(School of Journalism and Communication,Hunan Normal University)
出处
《当代青年研究》
CSSCI
2021年第6期64-70,114,共8页
Contemporary Youth Research
基金
国家社科基金重点项目“大数据时代青少年网络意识形态引导”的研究成果,项目编号:20AXW010
关键词
“剧本杀”
青少年
传播动因
传播功能
发展趋势
“Script Killing”
Youth
Communication Motivation
Communication Function
Development Trend
作者简介
燕道成,湖南师范大学新闻与传播学院,教授,博士,主要研究方向为新媒体传播。刘世博,湖南师范大学新闻与传播学院,主要研究方向为新媒体传播。
