高校突发事件网络舆情传播影响因素的组态分析——基于32个案例的模糊集定性比较分析被引量：7

Configuration Analysis of Influencing Factors of Online Public Opinion Dissemination of University Emergencies——Qualitative Comparative Analysis of Fuzzy Set Based on 32 Cases

原文传递

导出

摘要 [目的/意义]突发事件网络舆情通常具有不可控性,探究高校突发事件网络舆情传播的影响因素及其组态作用,能为高校突发事件网络舆情管控与治理提供一定依据。[方法/过程]基于网络舆情五力模型,结合行动者网络理论,选取意见领袖影响力、网民关注度、媒体参与量、事件持续时间、高校类型、事件性质作为高校突发事件网络舆情事件影响力产生的前因变量,采用模糊集定性比较分析法对2019-2020年的32个高校突发事件案例进行分析。[结果/结论]研究发现,共得到产生高校突发事件网络舆情高影响力的4个条件组态,其中意见领袖影响力和网民关注度在舆情传播中具有关键驱动作用;媒体参与是推动舆情产生高影响力的重要因素;事件持续时间越短越倾向产生低影响;事件严重程度越高越容易造成高舆情影响力。因此,在舆情传播过程中应正确发挥意见领袖、媒体的作用,加强对网民的引导,健全网络舆情应对机制。 [Purpose/Significance]The online public opinions of emergencies are usually uncontrollable.To explore the influencing factors and the configuration function of the online public opinion dissemination of emergencies in colleges and universities can provide certain basis for the management and control of the online public opinions of emergencies in colleges and universities.[Method/Process]Based on the five forces model of online public opinions,combined with the actor network theory,the influence of opinion leaders,netizens’attention,media participation,event duration,university types and event nature were selected as the anaphylactic variables of the influence of university emergency online public opinion events.Qualitative comparative analysis of fuzzy sets was used to analyze 32 emergency cases in universities from 2019 to 2020.[Result/Conclusion]The results show that a total of four conditional groups of states that generate high influence of online public opinions on university emergencies were obtained:The influence of opinion leaders and netizens’attention play a key driving role in public opinion dissemination.Media participation is an important factor to promote the high influence of public opinions;The shorter the duration of the event,the lower the impact;The higher the severity of the event,the more likely it is to cause high public opinion influence.Therefore,in the process of public opinion dissemination,the role of opinion leaders and media should be played correctly,the guidance of netizens should be strengthened,and the coping mechanism of online public opinion should be improved.

作者谭春辉郝晓月 Tan Chunhui;Hao Xiaoyue(School of Information Management,Central China Normal University,Wuhan 430079)

机构地区华中师范大学信息管理学院

出处《知识管理论坛》 2022年第3期248-260,共13页 Knowledge Management Forum

基金国家社会科学基金一般项目“虚拟学术社区中科研人员合作机制研究”(项目编号:18BTQ081)研究成果之一。

关键词高校突发事件网络舆情影响因素定性比较分析 university emergencies online public opinion influencing factors qualitative comparative analysis

分类号 G206 [文化科学—传播学] G649.2 [文化科学—高等教育学]

作者简介谭春辉,教授,博士生导师,E-mail:tanadan@mail.ccnu.edu.cn;郝晓月,硕士研究生。