摘要
以张家口崇礼冰雪旅游发展为背景,结合酒店特征信息与在线评论数据对该区域游客酒店偏好进行研究。获取区域内各个酒店所属的冰雪旅游点位置、星级、品牌类型、服务、设施5个一级特征维度以及其所对应的40个二级特征数据。将该特征信息数据结合评论数量组成特征选择数据,运用Apriori关联规则算法分析游客对酒店特征的选择偏好;将特征信息数据与评论文本结合,使用SnowNLP对评论文本进行情感分析并运用TF-IDF模型提取关键词分析游客对选择偏好主要特征的关注偏好。分析结果表明该区域酒店预订主要偏好于对酒店所属冰雪旅游点、星级、服务的选择,评论文本的情感总体更倾向于正面情感,正面情感中选择不同特征的游客更偏好关注房间、早餐、设施、滑雪、环境、性价比等,负面情感中除同样偏好于关注房间、早餐、设施、滑雪之外,还更关注前台、卫生间、停车场、暖气、隔音等。根据游客的酒店特征选择偏好以及对不同特征的关注偏好,探究酒店令游客满意以及有待提升之处,从酒店特征入手对区域内酒店接待设施规划调整提出提升建议。
Based on the development of ice and snow tourism in Zhangjiakou Chongli, this paper studies the hotel preference of tourists in this area by combining hotel characteristic information and online review data. Five first-level characteristic dimensions including location, star level, brand type, service and facility of ice and snow tourist spots belonging to each hotel in the region and 40 second-level characteristic data corresponding to them were obtained. The feature information data was combined with the number of comments to form the feature selection data, and the Apriori association rule algorithm was used to analyze tourists’ preference for hotel features. Feature infor-mation data is combined with comment text, Snow NLP is used for sentiment analysis of the comment text, and TF-IDF model is used to extract keywords to analyze the attention preference of tourists on the main features of choice preference. The analysis results show that hotel booking in this region mainly prefers the selection of the snow and ice tourism spots, stars and services of the hotel. The emotions of the review text tend to be positive, and the tourists who choose different features of positive emotions prefer to focus on rooms, breakfast, facilities, skiing, environment and cost performance, etc. In addition to the room, breakfast, facilities and skiing, the negative emotions were also more concerned with the front desk, bathroom, parking lot, heating and sound insulation. According to tourists’ preference for selecting hotel features and their preference for paying attention to different features, this paper explores the hotel’s satisfaction to tourists and the areas to be improved, and puts forward suggestions for the planning adjustment of hotel reception facilities in the region from the perspective of hotel features.
出处
《现代管理》
2022年第9期1155-1165,共11页
Modern Management
