摘要
随着全球气候变化及我国双碳战略的推广,临期产品的循环利用成为实现低碳社会发展不可或缺的一部分。研究临期产品发展现状并针对性地提出未来发展的转型路径,能够有效拓展我国临期产品市场,减少产品浪费,降低碳排放率,进而促进全社会绿色低碳发展。通过对我国临期产品市场环境PEST分析以及结合实地调研数据显示,当前仍存在相关法规不完善,传统供应链低效,营销策略过时以及消费者心理鸿沟等问题。基于此,从宏观、中观、微观三个角度出发,发挥政府、企业和消费者的协同作用,提出全面优化顶层设计,提升供应链运行效率,深入优化营销策略以满足消费者心理等路径建议,有利于临期产品在实现双碳目标的周期中找到经济发展与环境保护的平衡点。With global climate change and the promotion of China’s dual-carbon strategy, the recycling of interim products has become an indispensable part of the development of a low-carbon society. Studying the current situation of the development of interim products and putting forward the transformation path for future development can effectively expand the market of China’s interim products, reduce the waste of products, lower the rate of carbon emission, and then promote the green and low-carbon development of the whole society. Through the PEST analysis of China’s interim products market environment and the combination of field research data, it shows that there are still problems such as imperfect regulations, inefficient traditional supply chain, outdated marketing strategy and consumer psychological gap. Based on this, from the macro, meso and micro perspectives, and taking advantage of the synergistic roles of the government, enterprises and consumers, we propose to optimize the top-level design, improve the efficiency of the supply chain, and optimize the marketing strategy to satisfy the consumer’s psychology, which is conducive to finding a balance between economic development and environmental protection in the cycle of realizing the dual carbon goal for adventitious products.
出处
《低碳经济》
2025年第1期86-93,共8页
Journal of Low Carbon Economy
基金
浙江财经大学东方学院大学生创新创业训练计划资助项目,项目名称:双碳背景下临期产品发展的影响因素及路径研究,项目编号:S202413294019。
