摘要
党的十八大以来,我国突出强调提高经济发展质量和效益,明确提出我国经济已由高速增长阶段转向高质量发展阶段,高质量发展是全面建设社会主义现代化国家的首要任务。在这一时代背景下,直播电商作为数字经济时代的新兴业态,在近十年间实现了跨越式发展,成为推动经济增长的重要引擎。然而,伴随着行业的快速扩张,大量逐利资本的涌入逐渐改变了行业原有的发展轨迹,导致直播电商在多个层面出现异化现象,形成了制约行业可持续和高质量发展的现实困境。本文旨在分析直播电商行业的发展现状,深入剖析其面临的异化困境及其成因,并在此基础上探索消解路径,为推动直播电商行业实现可持续和高质量发展提供实践策略。
Since the 18th National Congress of the Communist Party of China, China has emphasized the importance of improving the quality and efficiency of economic development, explicitly proposing that China’s economy has shifted from a stage of rapid growth to a stage of high-quality development, with high-quality development being the primary task in building a modern socialist country in all respects. Against this backdrop, live streaming e-commerce, as an emerging business model in the digital economy era, has achieved leapfrog development over the past decade, becoming an important engine for economic growth. However, with the rapid expansion of the industry, the influx of profit-seeking capital has gradually altered its original development trajectory, leading to alienation phenomena at multiple levels and forming practical dilemmas that constrain the sustainable and high-quality development of the industry. This paper aims to analyze the development status of the live streaming e-commerce industry, conduct an in-depth examination of its alienation dilemmas and underlying causes, and subsequently explore pathways for resolution, with the objective of providing practical strategies to promote sustainable and high-quality development in the live streaming e-commerce sector.
出处
《电子商务评论》
2025年第8期872-877,共6页
E-Commerce Letters
