摘要
文章探讨了我国中医药产业数字化转型的背景、现状和面临的挑战,并运用SWOT分析法制定了相应的策略,并在此基础上明确了实施路径。随着数字化技术的发展,中医药产业面临转型升级的发展机遇,但也存在技术人才缺乏、传统观念阻碍等挑战。本文通过SWOT分析明确了中医药产业数字化转型的优势、劣势、机会与威胁,并提出了SO、ST、WO、WT策略,旨在发挥优势、应对威胁、抓住机遇、弥补劣势。在具体实施路径上,文章提出了建设AI中医辅助诊断平台、区块链溯源系统、国际标准引领战略以及构建差异化竞争生态等措施。目的在于加快中医药数字化转型步伐,提升其市场竞争力,有效解决技术难题和更新传统观念,为中医药产业的可持续发展注入新的活力。This paper discusses the background, current status, and challenges faced by the digital transformation of China’s traditional Chinese medicine (TCM) industry. It employs the SWOT analysis method to formulate corresponding strategies and clarifies the implementation pathway based on this analysis. With the development of digital technologies, the TCM industry is confronted with opportunities for transformation and upgrading, yet it also faces challenges such as a lack of technical talent and hindrance from traditional beliefs. Through SWOT analysis, this paper clarifies the strengths, weaknesses, opportunities, and threats of the digital transformation of the TCM industry and proposes SO, ST, WO, and WT strategies, aiming to leverage strengths, address threats, seize opportunities, and overcome weaknesses. In terms of specific implementation pathways, this paper suggests measures such as building an AI-assisted TCM diagnosis platform, a blockchain traceability system, implementing an international standards leadership strategy, and constructing a differentiated competitive ecosystem. The objective is to accelerate the pace of digital transformation in TCM, enhance its market competitiveness, effectively address technical challenges and update traditional beliefs, and inject new vitality into the sustainable development of the TCM industry.
出处
《社会科学前沿》
2025年第4期366-377,共12页
Advances in Social Sciences
基金
2024年辽宁省经济社会发展研究课题(2024lslybkt-014)的研究成果。
