摘要
随着数字化时代的全面到来,现代广告业发展更加迅速。作为一门应用性非常强的综合性学科,广告学专业备受关注,在培养现代广告专业人才的教学过程中,传统的机械式教学模式很难满足当今社会经济发展对广告专业人才的需要,所以需要不断进行教学理念创新,培养更多的应用型现代化广告复合型人才。本文对数字媒体环境下虚拟现实技术与广告学教学模式创新课题进行了全面分析和解读,提出了具体的优化对策,以期为相关学术研究和实践提供借鉴和参考。
With the advent of the digital age, the development of modern advertising industry is more rapid. As a very comprehensive application of a comprehensive discipline, advertising professional concern, in the training of modern advertising professionals in the teaching process, the traditional mechanical teaching model is difficult to meet today's social and economic development of the needs of advertising professionals, So the need for continuous teaching concept of innovation, training more application of modern advertising compound talents. This paper analyzes and interprets the innovation of virtual reality technology and advertising teaching mode in digital media environment, and puts forward specific optimization strategies to provide reference and reference for relevant academic research and practice.
出处
《数码设计》
2017年第5期141-142,共2页
Peak Data Science
基金
吉林省教育科学"十三五"规划2017年度立项课题<媒介大融合背景下民办院校广告学专业人才培养方案模式研究>研究成果
关键词
数字媒体
虚拟现实技术
广告学教学
创新模式
对策
digital media
virtual reality technology
advertising teaching
innovation model
countermeasures
