摘要
广义虚拟经济理论具有广泛的解释力,为理解旅游资源的价值来源、描述旅游资源开发路径、构建旅游资源开发理论体系提供了新的视角。旅游业是典型的广义虚拟经济部门,旅游资源开发实质上就是制造体验"场",融入信息介质,生产虚拟价值,满足现代都市游客心理需求。在这一过程中,应注意选择题材、强化创意、聚集人气三个核心问题,并构建包括社会信用、制度设计、实体经济在内的支撑体系。
As a new theory in recent years,the generalized fictitious economy theory has extensive applicability and provides a new perspective to understand the value source of tourism resources,to describe the developing path of tourism resource and to construct the theoretical system of tourism resources development. Tourism industry is a typical generalized virtual economic sector,tourist resources development should conscientiously abide by the basic rules of generalized virtual economy. In the broad perspective of virtual economy,essentially,tourism resource development makes the experience 'field'mixing the information medium and fictitious value to satisfy the psychological needs of modern urban tourists. In this process,attention should be paid to choosing the theme,intensifying the creativity and designing an institutional framework and the inner supporting system of real economy.
出处
《旅游研究》
2015年第3期10-16,共7页
Tourism Research
基金
国家社会科学基金项目(13XJY027)阶段性成果
关键词
广义虚拟经济
旅游资源开发
场
题材
创意
人气
generalized fictitious economy
tourism resource development
field
theme
creativity
popularity
