摘要
该研究运用文献资料、逻辑分析等研究方法,厘清体育用品制造业数实融合发展的理论内涵,研究其深度融合的内外部驱动机制,并针对发展过程中存在的五类问题,提出发展路径。研究认为:体育用品制造业在外部以产业的建设规划、协调共进、要素重构为产业政策导向指引力;以制造业技术转型、结构转型、业务转型为产业发展转型力;以群众消费需求提高、新兴技术与市场趋势、市场竞争与产业升级压力为市场需求拉动力。内部以智能化生产设计、网络化协同、服务化延伸为数字技术革新驱动力;以云网融合支撑、数字资源优化、模式创新驱动为数字平台支撑力;以企业主体竞争、企业差异化竞争、企业品牌竞争为企业数字化竞争推动力。基于此,提出实施路径:夯实数字技术发展基础,突破体育用品制造业融合发展瓶颈;加快数字经济政策出台,营造体育用品制造业优越发展环境;重塑数字平台生态体系,提升体育用品制造业融合发展质量;加快数字技术全面渗透,驱动体育用品制造业创新融合发展;充分运用数据资源要素,实现体育用品制造业融合场景协同。
This study employs research methods such as literature review and logical analysis to clarify the theoretical connotation of the integration of digital and real economy in the sports goods manufacturing industry,investigate the internal and external driving mechanisms for its deep integration,and propose development paths in response to five types of problems existing in the development process.The research holds that:The sports goods manufacturing industry is guided by the policy orientation of industrial construction planning,coordinated progress and factor reconstruction externally.Take the technological transformation,structural transformation and business transformation of the manufacturing industry as the driving force for industrial development transformation.The market demand is driven by the rising consumer demand of the masses,emerging technologies and market trends,as well as the pressure of market competition and industrial upgrading.Internally,intelligent production design,networked collaboration,and service-oriented extension serve as the driving forces for digital technology innovation.The digital platform is supported by cloud-network integration,digital resource optimization,and model innovation-driven forces.Take the competition among enterprises as the main body,the differentiated competition among enterprises,and the brand competition among enterprises as the driving forces for the digital competition of enterprises.Based on this,the implementation path is proposed:consolidate the foundation for the development of digital technology and break through the bottleneck of the integrated development of the sports goods manufacturing industry;Accelerate the introduction of policies for the digital economy and create a favorable development environment for the sports goods manufacturing industry.Reshape the digital platform ecosystem and enhance the quality of integrated development in the sports goods manufacturing industry;Accelerate the comprehensive penetration of digital technology to drive the innovative and integrated development of the sports goods manufacturing industry;Make full use of data resource elements to achieve integrated scenario collaboration in the sports goods manufacturing industry.
作者
陈旭东
沈克印
CHEN Xudong;SHEN Keyin(China Sports Development Research Institute,Beijing Sport University,Beijing 100084,China;School of Economics&Management,Wuhan Sports University,Wuhan 430079,Hubei,China;Hubei Sports Industry Research Center,Wuhan 430079,Hubei,China)
出处
《山东体育学院学报》
北大核心
2025年第4期70-81,共12页
Journal of Shandong Sport University
基金
国家社会科学基金后期资助项目(编号:23FTYB002)。
关键词
体育用品制造业
数字经济
数实融合
共生理论
产业数字化
科技创新
sporting goods manufacturing
digital economy
digital reality integration
economies symbiosis theory
industrial digitization
technology innovation
作者简介
陈旭东(1996-),男,安徽淮北人,博士研究生,研究方向为体育人文社会学;通讯作者:沈克印(1979-),男,河南新乡人,博士,教授,博士研究生导师,研究方向为体育人文社会学。
