多维融合视角下体育产业高质量发展的价值增长逻辑阐释被引量：4

The Logic of Value Growth in High-quality Development of Sports Industry from the Perspective of Multidimensional Integration

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摘要我国经济已由高速增长阶段转向高质量发展阶段,亟待培育支撑经济发展的新增长点和新动能。就体育产业高质量发展而言,构建新型产业链整合模式、推动并实现体育与相关领域的融合发展已经成为获得新动能的重要源泉;厘清其中的价值增长逻辑,对于寻求新的竞争优势,提升体育产业的核心竞争力具有理论价值,对于帮助体育企业找到发展路径具有重要现实意义。基于价值工程理论,强化产品思维,探讨体育产业多维融合发展的理论依据、核心问题以及产业价值增长逻辑。研究表明:寻求资源价值最大化是体育产业多维融合发展的根本逻辑,体育产业多维融合高质量发展是一项价值工程。分析体育产业多维融合面对的核心问题,提出价值增长理念及路径,并从产业组织、产业实践以及学术研究等方面提出针对性建议。 China’s economy has transitioned from a phase of rapid growth to that of high-quality development.It is urgent to foster new economic growth points and economic growth drivers to support economic progress.For high quality sports industry development,establishing a novel model of integrative industry chain and facilitating the integration of sports industry with related industries have emerged as crucial sources of new momentum.Clarifying the logic of value growth holds theoretical significance in the quest for new competitive advantages and the enhancement of the core competitiveness of the sport industry.It also carries substantial importance in guiding sport enterprises toward a sustainable development trajectory.Drawing on the value engineering theory,this study emphasizes a productoriented perspective and delves into the theoretical foundations,core issues,and logic of sports industry multidimensional integration.This study reveals that maximizing the value of resources is the fundamental logic underlying sports industry’s multidimensional integration and development.The multidimensional integration and high-quality development of sports industry is value engineering.This study examines the core challenges encountered in the highquality sports industry’s multidimensional integration.It introduces the concept and pathway of value growth and provides targeted suggestions within the realm of industrial organization,industrial practice,and academic research.

作者肖淑红侯昀昀王者 XIAO Shuhong;HOU Yunyun;WANG Zhe(Sports Business School,Beijing Sport University,Beijing 100084,China;Institute for Sport Business,Loughborough University,Loughborough E203BS,Leicestershire United Kingdom)

机构地区北京体育大学体育商学院英国拉夫堡大学体育商业研究所

出处《北京体育大学学报》 CSSCI 北大核心 2024年第2期1-9,共9页 Journal of Beijing Sport University

基金中央高校基本科研业务费专项资金资助课题教育部哲学社会科学后期资助重大项目“体育经纪行业的发展进程及商业模式研究”(项目编号:22JHQ019)

关键词体育产业多维融合高质量发展价值增长逻辑产品思维 multidimensional integration of sport industry high-quality development logic of value growth productoriented perspective

分类号 G812 [文化科学—体育学]

作者简介肖淑红,教授,博士,博士研究生导师,研究方向体育经济与管理。