摘要
非物质文化遗产是中华民族的文化瑰宝,凝聚着各族人民的思想情感。通过分析数字化技术对非物质文化遗产传承的影响及当前非物质文化遗产文创产品设计存在的审美性不足、创新性缺乏、互动体验不强、内涵挖掘不够等问题,提出创新设计理念、增加资金投入、丰富设计资源、简化创意流程、借助数字技术促进迭代等策略,旨在推动非物质文化遗产文创产品实现文化价值与市场价值的双重提升,助力非物质文化遗产在数字化时代的活态传承。
Intangible cultural heritage is the cultural treasure of the Chinese nation,which embodies the thoughts and feelings of the people of all ethnic groups.By analyzing the influence of digital technology on the inheritance of intangible cultural heritage and the problems existing in the design of intangible cultural heritage cultural and creative products,such as insufficient aesthetics,lack of innovation,weak interactive experience and inadequate connotation mining,this paper puts forward strategies such as innovating design concepts,increasing capital investment,enriching design resources,simplifying creative process and promoting iteration with the help of digital technology,aiming at promoting the intangible cultural heritage cultural and creative products to realize the dual promotion of cultural value and market value,thereby supporting the living inheritance of intangible cultural heritage in the digital age.
作者
姚婳绮
YAO Huaqi(Xi'an Railway Vocational&Technical Institute,Xi'an 710014,Shaanxi,China)
出处
《上海包装》
2025年第7期48-50,共3页
Shanghai Packaging
关键词
数字化技术
非遗文创产品
产品设计
digital technology
intangible cultural heritage cultural and creative product
product design
作者简介
姚婳绮,女,硕士,讲师,研究方向为艺术设计、人工智能生成内容、非物质文化遗产。
