摘要
本文聚焦于Z世代用户在博物馆移动导览中的使用体验与行为偏好,基于用户正向体验特征模型中的“实用性”与“享乐性”价值类别,采用半结构化访谈法对20名Z世代用户开展一对一深度访谈,并借助NVivo 14.0软件进行编码分析。研究识别出4类核心体验需求:信息触达的简洁性、导览路径的个性化、多感官的沉浸参与以及叙事式的知识建构。基于此,本文构建了以“信息呈现—信息传递—信息反馈”为主线的移动导览优化策略框架,旨在为博物馆在科技赋能背景下实现文化传播与科学普及的融合发展提供理论支持与实践路径,也为体验式导览系统的科普效能提升提供参考依据。
This study focuses on Generation Z users’experiences and behavioral preferences with museum mobile guides.Based on the pragmatic and hedonic dimensions of the positive user experience model,20 one-on-one in-depth semi-structured interviews were conducted with Gen Z participants.NVivo 14.0 software was used for coding and analysis.The research identifies four core experiential needs:ease of information access,personalization of tour paths,immersive multi-sensory engagement,and narrative-based knowledge construction.Accordingly,an optimized mobile guide strategy framework was developed,structured around three phases:information presentation,information transmission,and information feedback.The findings provide both theoretical support and practical guidance for the integrated development of cultural communication and science popularization in museums under digital empowerment,offering a valuable reference for enhancing the effectiveness of experiential mobile guide systems in science popularization.
作者
敖蕾
刘化龙
韩雨和
Ao Lei;Liu Hualong;Han Yuhe(School of Arts and Communication,Beijing Normal University,Beijing 100875;National Museum of China,Beijing 100005;SmartX,Beijing 100089)
出处
《科普研究》
北大核心
2025年第3期93-102,118,共11页
Studies on Science Popularization
基金
教育部人文社会科学研究规划项目“博物馆数字资源促进中小学数字美育发展路径与策略研究”(23YJAZH002)
四川音乐学院数字媒体艺术四川省重点实验室资助项目“非遗文化传播语境下的博物馆移动导览设计研究”(22DMAKL09)。
关键词
博物馆移动导览
科普效能
Z
世代
用户正向体验特征
museum mobile guide
effectiveness of science popularization
Generation Z
characteristics of positive user experience
作者简介
敖蕾,北京师范大学艺术与传媒学院数字媒体系副教授,研究方向:用户体验设计、博物馆数字美育,E-mail:aolei@bnu.edu.cn;通讯作者:刘化龙,E-mail:liuhualong-100@163.com。
