摘要
提升环境绩效是企业实现绿色转型和高质量发展的题中要义,受到学术界和企业界的广泛关注。本文收集了222家制造企业的问卷调查数据,基于最优区分理论构建理论模型,运用多元线性回归与定性比较分析(fsQCA)研究了双重制度压力(规制压力与规范压力)对企业环境绩效的作用机制。研究发现:(1)规制压力与规范压力均显著正向影响企业环境绩效,规范压力的正向影响略高;(2)合规性与战略性绿色创新在双重制度压力与企业环境绩效间均发挥中介作用,且战略性绿色创新的中介效应更高;(3)环境伦理正向调节双重制度压力与企业战略性绿色创新的关系,即环境伦理水平越高,企业越倾向于选择战略性绿色创新来提升环境绩效;(4)合规性和战略性绿色创新在影响企业环境绩效时产生互补作用。进一步的定性比较分析得到了提升企业环境绩效的5类前因构型,佐证并深化了研究结论。
Environmental degradation threatens the survival and development of all mankind.Since the reform and opening up,China′s economy has achieved rapid development.However,the extensive development has caused great harm to the ecological environment.The report of the 20th National Congress of the Communist Party of China pointed out that China should pursue to ecological priorities,conservation and intensive,green and low-carbon development.Manufacturing enterprises are the main cause of environmental pollution,and improving their environmental performance has become a priority.Especially in the current digital and information era,enterprises are facing increasing external institutional pressure.On the one hand,the regulatory pressure exerted by the government is mandatory.On the other hand,normative pressure from the market and consumers also necessitates green development.However,in reality,firms respond to external institutional pressure in greatly varying ways.Therefore,we can ask the question:Can,and how can,the dual institutional pressure described above improve enterprise environmental performance?This study collected data from 222 manufacturing enterprises via questionnaire,constructed a moderated mediation model,and empirically tested the effects of dual institutional pressure on enterprise environmental performance.First,we review the optimal discrimination theory and related literature in detail,and clarify the theoretical basis and research gap addressed this study.Second,we introduce the mediation mechanism of green innovation and the moderation mechanism of environmental ethics,and describe its internal impact mechanism,present the main research assumptions of this paper,and build a theoretical model.In the empirical test part,we first test the reliability and validity of the questionnaire data,non-response bias and common method bias to ensure the rationality of the research.Then,we use multiple linear regression to verify the research hypotheses,and use a variety of endogeneity and robustness test methods.Finally,we innovatively use the QCA method to carry out further analysis,verifying and deepening the original research conclusions.We draw the following important conclusions.First,the dual institutional pressure has a significant positive impact on enterprise environmental performance,of which the normative pressure has a stronger positive impact.Second,compliant and strategic green innovation play a significant mediating role between the dual institutional pressure and environmental performance,and the mediating effect of strategic green innovation is higher.Third,environmental ethics positively moderates the relationship between dual institutional pressure and strategic green innovation,but fails to moderate the relationship between institutional pressure and compliant green innovation.Fourth,compliant and strategic green innovation play an obvious complementary role in influencing enterprise environmental performance.Fifth,the QCA analysis identifies five configuration paths of high environmental performance,which echo the conclusions of regression analysis one by one,verifying and deepening our main research conclusions.This study’s findings make significant theoretical contributions.First,different from the previous literature on green innovation viewed from a content perspective,our study divides green innovation into compliant and strategic green innovation from a motivation perspective,revealing the“theoretical black box”of dual institutional pressure affecting enterprise environmental performance.Second,the optimal discrimination theory posits that“consistency”and“differentiation”will exist in the same organization at the same time,but the complementarity or synergy of the two heterogeneous behaviors have not yet attracted sufficient attention.Our research studies the complementary role of compliant and strategic green innovation,which to some extent fills this important theoretical gap.Finally,we incorporate environmental ethics,an organizational culture factor,into the theoretical framework,explore its moderating role in the process of institutional pressure affecting enterprise green innovation,and expand the situational mechanism of enterprise green innovation.This study has strong implications for managers and policy-makers.Specifically,enterprises should pay more attention to strategic green innovation and should not only be satisfied with achieving“compliance”.They should promote substantive green transformation and environmental performance improvement with a more positive attitude.At the same time,they should pay attention to the coordination of different green innovation behaviors and constantly improve their environmental ethics.The government should also actively strengthen regulatory pressure.The environmental pressure exerted by industry associations,consumers and other groups cannot be ignored.Industry associations and other institutions should actively carry out environmental protection publicity and education for enterprises in the industry.
作者
曾萍
肖静
李东伟
闫华飞
ZENG Ping;XIAO Jing;LI Dongwei;YAN Huafei(School of Business Administration,South China University of Technology,Guangzhou 510641,China;Center for Strategic Management of Chinese Enterprises,South China University of Technology,Guangzhou 510641,China;School of management,Wuhan Institute of Technology,Wuhan 430205,China)
出处
《管理工程学报》
北大核心
2025年第5期59-73,共15页
Journal of Industrial Engineering and Engineering Management
基金
国家社会科学基金项目(22BGL099)。
关键词
规制压力
规范压力
绿色创新
环境绩效
环境伦理
Regulatory pressure
Normative pressure
Green innovation
Environmental performance
Environmental ethics
作者简介
通讯作者:肖静(1995-),男,湖北荆州人,华南理工大学工商管理学院博士研究生,研究方向:企业绿色创新。
