摘要
随着政策的扶持和短视频的蓬勃发展,聚焦于农业、农村、农民的“三农”短视频逐渐在短视频领域中占据一席之地,成为一扇展现农民群体形象的窗口。通过快手平台可以发现,“三农”短视频中的农民群体形象经历了从“无知者”到“记录者”再到“新农人”的变迁过程。目前,“三农”短视频呈现的农民群体形象存在过度景观化、固化、商业化等弊端。要推动“三农”短视频的良性发展,就要增强乡土文化自信,挖掘本土特色,提升媒介素养,探索多样化的农民形象塑造路径,使乡村振兴语境下的农民形象更加多元化、立体化。
With the support of policies and the vigorous development of short videos,the short videos focused on agriculture,rural areas and farmers have gradually taken a place in the field of the short videos,serving as an important medium to showcase the image of farmers.Through the Kuaishou platform,it can be found that the image of farmers in the short videos related to agriculture,rural areas and farmers has undergone a transition from“ignorant people”to“recorders”and then to“new farmers”.At present,the image of farmers presented in short videos related to agriculture,rural areas and farmers has drawbacks such as excessive landscape,solidification,and commercialization.To promote the sustainable and healthy development of short videos related to agriculture,rural areas and farmers,it is necessary to enhance confidence in local culture,explore local characteristics,improve media literacy,explore diverse paths for shaping the image of farmers,and make more diverse and multidimensional image of farmers in the context of rural revitalization.
作者
艾岚
王肖廷
Ai Lan;Wang Xiaoting(Editorial Department of Journal,Hebei University of Economics and Business,Shijiazhuang Hebei 050061,China;School of Culture and Journalism&Communication,Hebei University of Economics and Business,Shijiazhuang Hebei 050061,China)
出处
《衡阳师范学院学报》
2025年第4期101-106,共6页
Journal of Hengyang Normal University
关键词
“三农”短视频
农民形象
快手平台
呈现
建构
short videos related to agriculture,rural areas and farmers
farmers’image
Kuaishou platform
presentation
construction
作者简介
艾岚(1979-),女,河北石家庄人,编审,博士,主要从事媒体融合与数字出版研究;王肖廷(2000-),女,河南周口人,硕士生,主要从事媒体融合研究。
