摘要
文章基于潘诺夫斯基图像学理论,聚焦瑶族盘王节数字化叙事交互界面设计,探索数字化背景下动态图像间“涵”“形”互融的交互动态叙事路径。提出化形为涵,进行图形重构的主题内涵叙事,通过图形意义、形式及内涵解析,以及叙事设计因子的拆分与提取,进行了化理为实的动态图形数字化叙事交互界面设计实践,整体研究突破了以往瑶族盘王节文化的单向传播方式,弥补了静态图像传播所遗留的缺陷,丰富了瑶族盘王节文化传播的的视觉效果和互动形式。有效增强了公众对瑶族文化的认同与理解,为文化传承与传播提供了新的视角。
Based on the theory of Pannowski's iconography,this paper focuses on the interactive interface design of the digital narrative of Yao Panwang Festival,exploring the interactive dynamic narrative path of the mutual integration of“connotation”and“form”among dynamic images in the context of digitization.We propose to turn shape into connotation and carry out graphic reconstruction of the theme connotation narrative,and through the analysis of graphic meaning,form and connotation,as well as the splitting and extraction of narrative design factors,we carry out the practice of dynamic graphic digital narrative interactive interface design,which breaks through the previous unidirectional propagation of Yao Pannwang Festival culture,makes up for the defects left behind by the static image propagation,and enriches the visual effect and interactive form of Yao Pannwang Festival culture propagation.The overall study breaks through the previous unidirectional communication of Yao Pangwang Festival culture,makes up for the defects left by static image communication,and enriches the visual effect and interactive form of Yao Pangwang Festival culture communication.It effectively enhances the public's recognition and understanding of Yao culture,and provides a new perspective for cultural inheritance and dissemination.
出处
《设计》
2025年第16期64-68,共5页
Design
基金
湖南省哲学社会科学青年项目,“全媒体语境下湖湘文化符号的转化创新与动态传播研究”的阶段性研究成果(编号:21YBQ017)。
关键词
图像学
瑶族盘王节
数字化
叙事
交互界面设计
Iconography
Yao Panwang Festival
Digital
Narrative
Interactive Interface Design
作者简介
通讯作者:和钰。
