摘要
本文从视觉传达的角度回溯了延安时期边区生产展览会的展示设计及其叙事策略。在战时特殊语境下,展览展示以时效优先和功能导向为重点,从实际条件出发,考量制作如何落地,再而兼顾审美形式和内容推广的普及性问题。作为集体创作实践,展览展示链接边区政府、设计群体与观展民众等多方主体,协同英模表彰、街头文艺、报刊宣传等多元媒介构建立体化动员体系,将视觉生产融入日常生活,使所到之处皆有叙事,从而实现劳动叙事的集体建构。
This article focuses on the display design of the production exhibition in the border area during the Yan’an period,exploring how it achieved political mobilization and public recognition through design language in the context of war.The research is conducted from the perspective of visual communication,and multiple types of historical materials are cross-referenced.The research finds that as the core carrier of material construction and image shaping in the border area,the design practice of the exhibition presented a dual nature:it was rooted in the local culture of Yan’an for aesthetic exploration,while also carrying the mission of ideological construction.Under the guidance of the policy of“from the masses,to the masses”,the exhibition preparation committee in the border area not only decentralized power,allowing the masses to independently recommend exhibits and participate in narrative arrangement,but also the designers adhered to the revolutionary ideal of“even with local methods,materials,and tools,we can still create revolutionary masterpieces”.As a result,on the one hand,it changed the way the masses obtained current affairs and knowledge popularization in the border area,establishing a more timely and in-depth communication with the masses through audio-visual integrated narratives.On the other hand,it reshaped the daily life space of the masses,turning production labor into a consensus topic among the group and generating a powerful social mobilization effect.This practice of integrating labor narratives into visual production not only achieved effective mobilization but also shaped the collective memory of a specific historical period.
作者
王喆
陈磊
Wang Zhe;Chen Lei
出处
《艺术设计研究》
北大核心
2025年第4期72-78,139,共8页
Art & Design Research
基金
国家社科基金艺术学重大项目“中国共产党百年重大题材展示设计研究”(项目编号:21ZD24)的阶段性研究成果。
关键词
展览设计
叙事策略
战时动员
延安时期
Exhibition design
Narrative strategy
War mobilization
Yan’an Period
作者简介
王喆,清华大学美术学院博士研究生;通讯作者:陈磊,清华大学美术学院教授。
