摘要
通过介绍农产品电商直播的现状,深入分析了农产品电商直播对消费者购买意愿的影响因素,提出了优化产品与服务、培养专业团队、创新直播营销方式、加强品牌建设与推广等提升消费者购买意愿的策略,为农产品电商行业的健康发展提供理论支持。
By analyzing the current situation of E-commerce live streaming for agricultural products,this paper deeply examined the influencing factors of E-commerce live streaming for agricultural products on consumers'purchase intention,and proposed strategies to enhance consumers'purchase intention,such as optimizing products and services,cultivating professional teams,innovating live streaming marketing methods,and strengthening brand building and promotion,providing theoretical support for the healthy development of the E-commerce industry for agricultural products.
作者
杨明珠
Yang Mingzhu(Henan Polytechnic Institute,Nanyang 473000,Henan,China)
出处
《农业技术与装备》
2025年第7期75-77,共3页
Agricultural Technology & Equipment
关键词
电商直播
消费者
购买意愿
E-commerce live streaming
consumer
intention to purchase
作者简介
杨明珠(1982-),女,河南南阳人,助教,研究方向为工商管理。
