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大数据分析驱动下的温州智能装备企业市场响应机制优化

Optimization of the Market Response Mechanism of Wenzhou Intelligent Equipment Enterprises Driven by Big Data Analysis
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摘要 处于智能装备行业市场需求多样易变、竞争激烈、技术更新迅猛的背景中,为强化温州智能装备企业的市场竞争实力,文章以优化其市场响应机制为重点,采用提升数据管理水平、改良大数据分析技术、培养专业人才梯队等举措,以及搭建实施路径、优化组织架构、给予制度文化支撑等手段,推动企业更精准地洞察顾客需求,提高产品及服务的质量,增强市场竞争的综合能力。这对温州智能装备企业拓宽市场份额、提升品牌影响力意义巨大,助力企业在变幻莫测的市场环境中稳步前行。 In the context of the intelligent equipment industry,characterized by diverse and volatile market demands,intense competition,and rapid technological advancements,the article aims to enhance the market competitiveness of Wenzhou's intelligent equipment enterprises.By focusing on optimizing their market response mechanisms,the article proposes measures such as improving data management,enhancing big data analysis,and cultivating aprofessional talent pool.Additionally,it suggests methods like establishing implementation paths,optimizing organizational structures,and providing institutional and cultural support to help companies more accurately understand customer needs,improve product and service quality,and boost their overall market competitiveness.This is crucial for Wenzhou's intelligent equipment enterprises to expand their market share,strengthen brand influence,and steadily advance in the unpredictable market environment.
作者 余财智 英长为 卢其亮 YU Caizhi;YING Changwei;LU Qiliang(Zhejiang Zhengtong Intelligent Equipment Co.,Ltd.,Wenzhou Zhejiang 325000,China;Yueqing Xuexin Education Technology Co.,Ltd.,Wenzhou Zhejiang 325000,China;Yineng Electric Co.,Ltd.,Wenzhou Zhejiang 325000,China)
出处 《信息与电脑》 2025年第13期149-151,共3页 Information & Computer
关键词 温州智能装备企业 大数据分析 市场响应机制 数据管理 数据分析技术 人才培养 wenzhou intelligent equipment enterprises big data analysis market response mechanism data management data analysis technology talent cultivation
作者简介 余财智,男,大专,工程师。研究方向:企业管理。
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