摘要
本文旨在探讨电影海报设计中如何通过视知觉动力理论的应用有效传达“叙事感”。本文基于格式塔心理学中的视知觉动力理论等相关概念,对电影海报中元素的视觉布局和动态构图等方面进行了系统化分析。本文将为设计师提供理论支持,使其在创作过程中更加关注元素间的平衡与动力,从而优化视觉传达的效果。
This research aims to explore how to effectively convey the“narrative sense”through the application of visual perceptual dynamics theory in movie poster design.The article systematically analyzes the visual layout and dynamic composition of elements in movie posters based on relevant concepts such as the theory of visual perceptual dynamics in Gestalt psychology.The research will provide theoretical support for designers to pay more attention to the balance and tension between elements in the creative process,thereby optimizing the visual communication effect.
作者
王心怡
WANG Xinyi(School of Arts,Tiangong University,Tianjin 300387,China)
出处
《鞋类工艺与设计》
2025年第13期27-29,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
电影海报设计
格式塔
叙事感
视觉动力
movie poster design
gestalt theory
narrative sense
visual dynamics
作者简介
王心怡(1999-),女,研究生在读,研究方向:视觉传达设计,xinyiw28@qq.com.
