摘要
在数字技术不断发展的当下,中国电影海报在设计和表达形式上都有着崭新的突破。其中传统色彩的应用和设计通过数字技术进行了全新的转译和重构。本文通过对经典案例的分析,结合色彩学理论,探讨如何实现五色观、水墨色等传统色彩的当代转译和文化表达,弘扬中华文化的美学精神,增强民族文化自信,在世界文化的舞台上彰显独特的东方魅力。
With the continuous development of digital technology,Chinese movie posters have made new breakthroughs in design and expression.The application and design of traditional colors have been reinterpreted and reconstructed through digital technology.This article analyzes classic cases and combines the theory of color science to explore how to achieve the contemporary translation and cultural expression of traditional colors such as the concept of the five colors and ink colors,carry forward the aesthetic spirit of Chinese culture,enhance cultural confidence,and show unique oriental charm on the stage of world culture.
作者
丁蕾
Ding Lei(Xing Zhi College of Xi'an University of Finance and Economics)
出处
《色彩》
2025年第5期55-57,共3页
Color
关键词
电影海报设计
传统色彩
数字转译
文化表达
东方美学:
Movie Poster Design
Traditional Color
Digital Translation
Cultural Expression
Oriental Aesthetics
作者简介
丁蕾,硕士,西安财经大学行知学院,研究方向:艺术设计,视觉传达,新媒体设计,品牌传播等。
