摘要
云南省体育产业正处于数字经济推动下的高质量发展关键期。该研究聚焦于数字技术在体育产业中的应用,探讨其在提升赛事水平、优化产业结构、促进体育消费以及增强国际交流等方面的作用。研究指出,云南省体育产业目前面临技术创新不足、产业结构单一、体育消费潜力未充分释放以及体育文化与对外交流深度不足等问题。通过加强创新驱动、系统规划和市场监管,云南省体育产业能够实现更高效、创新和可持续的发展,从而提升整体竞争力,为体育强国建设贡献力量。
The sports industry in Yunnan Province is currently in a critical period of high-quality development driven by the digital economy.This study explores the Application of digital technology in the sports industry,including improving the level of events,optimizing the industry structure,promoting sports consumption,and enhancing international exchanges.Research has pointed out that the sports industry in Yunnan Province is facing problems such as insufficient technological innovation,a single industrial structure,insufficient release of sports consumption potential,and insufficient depth of sports culture and external exchanges.By strengthening innovation driven,systematic planning,and market supervision,the sports industry in Yunnan Province can achieve more efficient,innovative,and sustainable development,thereby enhancing overall competitiveness and contributing to the construction of a sports powerhouse.
作者
邹凤珍
陈宇红
ZOU Fengzhen;CHEN Yuhong(Yunnan Minzu University,Kunming Yunnan 650000,China)
出处
《冰雪体育创新研究》
2025年第10期10-12,共3页
Research on innovation of ice snow sports
基金
云南民族大学2024年硕士研究生科研创新基金项目《数字赋能云南省体育产业高质量发展的路径研究》(2024SKY081)。
关键词
数字赋能
体育产业
高质量发展
Digital empowerment
Sports industry
High quality development
作者简介
邹凤珍(1999-),女,汉族,贵州织金人,硕士,研究方向:数字体育、民族体育;陈宇红(1970-),女,汉族,江苏无锡人,本科,教授,研究方向:体育教学。
