摘要
绿色消费是促进我国绿色发展与生态文明建设的必然途径。尽管我国已经推行了一系列的绿色消费促进政策,但居民消费环节仍是我国绿色转型的短板,存在着绿色消费认知高、行动弱的问题,且政府政策激励效果有限。准确评估居民绿色消费意愿水平,是我国进一步扩大绿色消费、针对性提升绿色政策效果的重要前提。文章以中国31个省份2012-2023年间20类绿色产品的百度搜索指数为数据基础,构建绿色消费意愿评估体系,采用主成分分析法对绿色消费意愿进行赋权和综合测度。结果表明,全国居民绿色消费意愿水平整体呈现逐年增长趋势。其中,东部地区(如广东、江苏、浙江)的居民绿色消费意愿增加突出,而中西部地区增长相对缓慢。城乡差距显著,城市居民绿色消费意愿普遍高于农村。从不同绿色消费品类来看,健康环保产品、新能源汽车和共享出行是居民关注度最高的三大品类,而节能水产品和绿色建材的受关注度则相对较低。研究结果为完善我国绿色消费政策体系提供了量化支持,有助于为精准制定差异化激励政策,提升公众绿色消费参与度,推动绿色发展战略深入实施等目标的实现提供基础依据。
Green consumption is an essential path to promote China's green development and ecological civilization.Although a series of green consumption promotion policies have been implemented in China,the consumer sector remains a weak link in the country's green transformation,with high awareness of green consumption but weak action,and limited effectiveness of government policy incentives.Accurately assessing residents'green consumption willingness is an important prerequisite for expanding green consumption and enhancing the effectiveness of green policies in China.This study,based on the Baidu search index of 20 types of green products across 31 provinces in China from 2012 to 2023,constructs an assessment system for green consumption willingness.Principal Component Analysis(PCA)is used to assign weights and measure the overall level of green consumption willingness.The results show that the national level of green consumption willingness has shown a consistent upward trend over the years.Among the regions,residents in the eastern provinces(such as Guangdong,Jiangsu,and Zhejiang)exhibit the most significant increase in green consumption willingness,while the growth in the central and western regions is relatively slow.A notable urban-rural gap exists,with urban residents generally showing higher green consumption willingness than their rural counterparts.From the perspective of different categories of green consumption,health and environmental protection products,new energy vehicles,and shared mobility are the top three categories with the highest attention from residents,while energy-efficient aquatic products and green building materials receive relatively less attention.The findings provide quantitative support for improving China's green consumption policy system and serve as a foundation for formulating differentiated incentive policies,increasing public participation in green consumption,and advancing the implementation of green development strategies.
作者
金宇
魏珂
周洁红
JIN Yu;WEI Ke;ZHOU Jie-hong(School of Economics,Zhejiang University of Technology,Hangzhou,Zhejiang 310014;School of Public Administration,Zhejiang University,Hangzhou,Zhejiang 310058)
出处
《江南大学学报(人文社会科学版)》
2025年第3期56-68,共13页
Journal of Jiangnan University(Humanities & Social Sciences Edition)
基金
国家社会科学基金重大项目“推进居民绿色消费升级的监管体系研究”(19ZDA106)
党的二十大和省委十五届二次全会精神研究阐释专项重大课题(浙江省社科规划)“全面形成绿色生产生活方式”
浙江省属高校基本科研业务费专项资金“基于机器学习的食品安全风险预测与监管资源配置优化研究”(GB202502016)。
关键词
绿色消费意愿
绿色政策
指标体系
百度指数
green consumption willingness
green policies
indicator system
Baidu index
作者简介
金宇(1997-),男,浙江金华人,副研究员,博士,主要研究方向为食品安全与农业绿色发展;魏珂(1994-),女,河南安阳人,博士研究生,主要研究方向为绿色发展;通讯作者:周洁红(1966-),女,浙江桐乡人,教授,博士,主要研究方向为农业经济管理、食品安全与供应链管理、绿色发展。
