摘要
随着市场竞争加剧和核心技术“卡脖子”问题凸显,新创企业亟须借助外部知识实现颠覆性创新。从双元组合视角,基于235家新创企业数据,运用分层回归分析方法,探讨新创企业跨界搜寻(市场知识与技术知识的广度和深度)对低端市场与新市场颠覆性创新的差异化影响,并揭示制度环境的调节作用。研究发现:技术知识跨界搜寻的广度和深度对两类颠覆性创新均具有显著正向效应,市场知识跨界搜寻的深度对两类颠覆性创新均具有显著正向效应,而市场知识跨界搜寻的广度仅驱动新市场颠覆性创新;双元组合策略因知识整合的复杂性而表现出差异性,单一广度策略和单一深度策略对两类颠覆性创新均具有显著正向效应,混合策略削弱了两类颠覆性创新效果,但制度环境正向强化了混合策略对两类颠覆性创新的影响;制度环境在双元组合策略与两类颠覆性创新间的调节效应均显著,但在市场知识跨界搜寻广度与两类颠覆性创新之间的调节效应均不显著,而在技术知识跨界搜寻与两类颠覆性创新之间的正向调节效应均显著。结论揭示了混合组合策略的整合悖论,即知识广度与深度在并行时会因整合成本与认知冲突而相互制约,从而削弱创新绩效。基于此,为新创企业在不同制度环境下制定跨界搜寻策略、协调跨界搜寻广度与深度的关系以及高效利用外部知识资源提供了实践指导。
With intensified market competition and the growing prominence of bottlenecks in core technologies,emerging ventures are in urgent need of leveraging external knowledge to achieve disruptive breakthroughs.As a vital approach for acquiring heterogeneous external knowledge and resources,boundary-spanning search not only helps new ventures compensate for internal capability deficiencies but also provides both theoretical and practical support for their ability to rapidly respond to market changes and achieve breakthrough development in un⁃certain environments.This study focuses on new ventures in regions with active entrepreneurial activity,such as Jiangsu and Guangdong.Data were collected through a questionnaire survey from 235 new ventures.Reliability and validity analyses were conducted using SPSS and AMOS,and hierarchical regression analysis was applied to examine the differentiated impacts of boundary-spanning search-specifically,the breadth and depth of market and technological knowledge-on disruptive innovation in both low-end and new markets.Furthermore,the study explores the moderating role of the institutional environment in these relationships.The findings reveal that:①The breadth and depth of technological knowledge search exert significant positive effects on both types of disruptive innovation,and the depth of market knowledge search also demonstrates significant positive effects.However,the breadth of market knowledge search pri⁃marily drives disruptive innovation in new markets only,possibly because low-end markets em⁃phasize cost-effectiveness and practical stability,which do not heavily rely on diverse market in⁃formation.②Due to the complexity of knowledge integration,ambidextrous strategies(combining breadth and depth)exhibit differentiated effects.③The institutional environment significantly moderates the relationships between ambidextrous strategies and both types of disruptive innova⁃tion.However,it does not significantly moderate the link between market knowledge search breadth and disruptive innovation,while it significantly and positively moderates the link be⁃tween technological knowledge search and both forms of disruptive innovation.This study high⁃lights the integration paradox of hybrid strategies,where simultaneously pursuing both knowl⁃edge breadth and depth may constrain each other due to increased integration costs and cogni⁃tive conflicts,ultimately undermining the effectiveness of disruptive innovation.The findings provide both theoretical insights and practical guidance for new ventures to develop differenti⁃ated boundary-spanning strategies tailored to varying institutional environments,to coordinate knowledge breadth and depth more effectively,and to enhance resource integration efficiency and disruptive innovation capability.
作者
李宏贵
朱贤
郭瞿
徐新悦
Li Honggui;Zhu Xian;Guo Qu;Xu Xinyue(School of Economics and Management,Nanjing Tech University,Nanjing 211816,China)
出处
《创新科技》
2025年第6期78-92,共15页
Innovation science and technology
基金
江苏省社会科学基金项目“新创企业边缘市场颠覆性创新机制研究”(22GLB014)。
关键词
跨界搜寻
双元组合策略
颠覆性创新
制度环境
新创企业
boundary-spanning search
ambidextrous combination strategy
disruptive innova⁃tion
institutional environment
new ventures
作者简介
李宏贵(1971-),男,博士,教授,研究方向:创新与创业管理;朱贤(2001-),男,硕士研究生,研究方向:创新管理;郭瞿(1998-),男,硕士研究生,研究方向:创新管理;徐新悦(2002-),女,硕士研究生,研究方向:创新管理。
