摘要
在“双碳”目标下,中国跨境电商企业在环境、社会和治理(ESG)方面面临挑战和机遇。文章通过对跨境电商独角兽企业SHEIN的单案例分析,梳理其ESG实践的内在逻辑和路径。研究发现,SHEIN的ESG实践遵循“ESG实践战略决策→产品全生命周期ESG实践→企业ESG实践能力”的路径。具体而言,SHEIN以ESG战略为引领,聚焦产品全生命周期ESG实践,包括选择环保原料、优化供应商的SRS评价体系、构建绿色物流、倡导循环消费、协同绿色标准制定和产品认证,同时通过研发绿色纺织技术、提升数字供应链赋能水平等能力建设,支撑其转型。研究表明,SHEIN的ESG实践不仅增强了其在海外市场的竞争力,还为跨境电商企业在“双碳”目标下的ESG实施提供理论和实践参考,实现经济效益与社会责任的双重提升,推动跨境电商行业的可持续发展。
Under the“dual carbon”goals,Chinese cross-border e-commerce enterprises face both challenges and opportunities in terms of Environmental,Social,and Governance(ESG)factors.This paper conducts a single-case analysis of SHEIN,a unicorn enterprise in the cross-border e-commerce sector,to explore the intrinsic logic and pathways of its ESG practices.The findings reveal that SHEIN operates within a behavioral framework of“ESG strategic decision-making→ESG practices across the entire product lifecycle→ESG capability development”.Guid-ed by ESG management strategies,SHEIN prioritizes eco-friendly material selection,optimization of the Supplier Rating System(SRS),establishment of green logistics,promotion of circular consumption,and collaborative ef-forts in developing green standards and product certification as key components of its ESG practices across the product lifecycle.This framework is further supported by the advancement of green textile technologies and the en-hancement of digital supply chain capabilities.These ESG initiatives not only bolster SHEIN's competitiveness in overseas markets but also offer valuable insights into the ESG implementation logic for cross-border e-commerce enterprises under the dual carbon goals.Overall,this approach achieves a dual enhancement of economic perfor-mance and social responsibility,while providing both theoretical and practical foundations for promoting sustain-able development within the cross-border e-commerce industry.
作者
杨芸
YANG Yun(School of Digital Trade,ZheJiang Institute of Economics and Trade,Hangzhou ZheJiang 310018,China)
出处
《对外经贸实务》
2025年第3期116-122,共7页
Practice in Foreign Economic Relations and Trade
基金
2024年浙江省高职教育“十四五”第二批教学改革项目“数字化转型背景下高职教师数字胜任力培养体系构建与实践”(JG20240172)
2024浙江经贸职业技术学院横向科研项目“工贸一体企业数字供应链体系建设与技术支持”(24HX23)。
关键词
跨境电商
“双碳”
ESG
SHEIN
cross-border e-commerce
dual carbon goals
ESG
SHEIN CONOMIC RELATIONS AND TRADE
作者简介
杨芸(1987-),女,讲师,主要从事跨境电商研究。
