摘要
目的了解中医药院校本科新生中医药文化素养水平,与中医药文化信息获取渠道,基于说服模型探讨提升路径。方法采用问卷调查法,对大一新生开展调查,并对相关统计结果进行统计分析。结果收回有效问卷525份。在受众者维度,中医药院校新生中医药文化素养得分处于较高水平,并在学生专业、生源地、是否受益于中医药方面存在显著差异(P<0.05)。在说服情景维度上,手机移动端上网(76%)和电脑上网(48%)是学生获取中医药文化信息的主要渠道。在说服者维度,官方媒体(69%)与高校(58%)是学生获取信息的主要发布者。在说服信息本身方面,学生对其传播内容较为满意,但仍有提升空间。结论基于说服模型探讨高校学生中医药文化素养的提升具有理论适用性,通过针对传播模型中各维度的协同发力,有助于学生中医药文化素养的提升,以求助力高校立德树人目标的实现。
Objective To understand the cultural literacy level of undergraduate students in traditional Chinese medicine(TCM)colleges and universities,explore the channels for obtaining information on TCM culture,and discuss improvement path based on persuasion model.Methods A questionnaire survey was conducted among freshmen,and the relevant statistical results were analyzed.Results 525 valid questionnaires were col⁃lected.In terms of audiences,the score of TCM cultural literacy among freshmen in TCM colleges and universities is at a relatively high level,and there are significant differences in students’majors,place of origin,and whether they have benefited from TCM(P<0.05).In terms of persuasive scenarios,mobile internet access(76%)and computer internet access(48%)are the main channels for students to obtain information on TCM culture.In terms of persuaders,official media(69%)and colleges and universities(58%)are the main publishers of information for students.As for the information,students are relatively satisfied with the content of communication,but there is still room for improvement.Conclusion Exploring the improvement of TCM cultural literacy among college students based on the persuasion model has theoretical applicability.By the collaborative efforts of various dimensions in the communication model,it is helpful to enhance students’TCM cultural literacy,in order to help achieve the goal of strengthening moral education and cultivating talents in colleges and universities.
作者
黄子鑫
张家美
王利
HUANG Zixin;ZHANG Jiamei;WANG Li(Qi-Huang Chinese Medicine School,Beijing University of Chinese Medicine,Beijing 102400,China;School of Humanities,Beijing University of Chinese Medicine,Beijing 102400,China;School of Life Sciences,Beijing University of Chinese Medicine,Beijing 102400,China)
出处
《医学教育研究与实践》
2025年第3期345-349,共5页
Medical Education Research and Practice
基金
2025年度首都青少年工作和共青团工作研究课题(BJSGQT2025003)
北京中医药大学全媒体建设发展研究课题(XC-C202407)。
关键词
说服模型
中医药文化
调研
中医药院校
Persuasion model
TCM culture
Investigation and research
TCM colleges and universities
作者简介
黄子鑫(1996-),男,北京人,讲师,硕士,北京中医药大学辅导员、讲师,研究方向为新媒体与思想政治教育。E-mail:202104006@bucm.edu.cn;通信作者:王利(1991-),男,北京人,讲师,硕士,研究方向为大学生思想政治教育路径研究。E-mail:906254768@qq.com。
