摘要
消费者不耐心是指在消费场景中消费者为了获得某一利益而不愿意等待的程度。尽管消费者不耐心研究日益增多,但国内外均缺乏对消费者不耐心研究文献的梳理和评述。首先,本文归纳了消费者不耐心的表现形式、衡量指标和概念定义,并厘清了消费者不耐心与跨期选择、自我控制等概念的关联和差异。其次,本文总结了消费者不耐心的四大类解释机制,具体包括相关目标被激活、对时间的主观感知、时间焦点的选择和时间折扣率差异。再次,本文梳理了消费者不耐心对个人和社会的影响。最后,基于上述梳理,本文在未来研究展望中强调了可以进一步探索新技术背景下消费者不耐心的前因(如算法、虚拟数字世界、设备差异、社交媒体环境);消费者不耐心的新机制;消费者不耐心的长期后果;四类可行的潜在干预措施,包括时间资源评估和时间权衡、“远虑”心态、认知模式和品味倾向性。本文的回顾和展望为进一步推动消费者不耐心研究提供了参考。
Consumer impatience refers to the extent to which consumers are unwilling to wait to obtain certain benefits in consumption scenarios.Although research on consumer impatience is increasing,there is a lack of comprehensive literature reviews on this topic both domestically and internationally.Firstly,this paper summarizes the forms,measurement indicators,and conceptual definitions of consumer impatience,and clarifies its connections and distinctions from concepts such as intertemporal choice and self-control.Secondly,it summarizes four mediating mechanisms in the field of consumer impatience,including goal activation,subjective perception of time,focus of time,and differences in time discount rates.Thirdly,it evaluates the impact of consumer impatience on individuals and the society.Finally,it outlines future research directions,including antecedents of consumer impatience within the contexts of emerging technologies(such as algorithms,virtual digital worlds,device variations,and social media environments),novel mechanisms of consumer impatience,longterm consequences of consumer impatience,and interventions to mitigate consumer impatience such as time resource evaluation and trade-off,a“foresight”mentality,cognitive modes,and savoring tendencies.In conclusion,this paper advances academic research and practical applications in the field of consumer impatience.
作者
柯维林
费显政
李若茜
Ke Weilin;Fei Xianzheng;Li Ruoxi(School of Business Administration,Zhongnan University of Economics and Law,Wuhan 430073,China)
出处
《外国经济与管理》
北大核心
2025年第4期115-134,共20页
Foreign Economics & Management
基金
国家自然科学基金面上项目(72472159,72072182)
中南财经政法大学中央高校基本科研业务费专项中研究生科研创新平台项目(202311012)。
关键词
消费者不耐心
跨期选择
消费等待
消费心理
consumer impatience
intertemporal choice
consumption waiting
consumer psychology
作者简介
柯维林(1994),男,中南财经政法大学工商管理学院博士研究生;通信作者:费显政(1975—),男,中南财经政法大学工商管理学院教授,feitairan@163.com;李若茜(1996-),女,中南财经政法大学工商管理学院博士研究生。
