摘要
如何在非遗活化设计中利用人工智能(Artificial Intelligence,AI)工具进行创新,是当代非遗传承人面对的巨大挑战。文章以苗绣为代表的传统图案创新设计为研究对象,应用Midjourney和文心一格采取单一变量控制法,以转化为现代风格为目标,依据皮尔斯符号体系,从客体、表征和诠释三要素,对基于不同参考图、同一提示语转化生成的平面图案和立体产品结果进行比较,分析中外不同文化AI工具应用于非遗创新设计中的特点,由此,总结出供非遗传承人及其合作的设计师应用AI工具进行非遗纹样创新设计的方法,以及适用于非遗传承人使用的AI工具设计创新的提示词公式,提出了AI应用于非遗创新设计的策略。
In the current era of deep integration of artificial intelligence and various fields,effectively using AI tools for innovation in intangible cultural heritage revitalization has become a major challenge for contemporary inheritors.Therefore,it is valuable to explore ways to help intangible cultural heritage inheritors and their collaborating designers.The goal is to enable them to use AI tools more effectively for innovative design.This exploration contributes significantly to the inheritance and development of traditional culture.This paper focuses on the innovative design of traditional patterns,using Miao embroidery as the research subject.It selects reference graphics,including the classic Butterfly Mother pattern,the traditional fish pattern with clear semantics,and the multi-semantic fish pattern containing human face images.These graphics serve as experimental objects.The goal is to transform traditional patterns into modern-style designs.From the perspective of intangible cultural heritage inheritors,prompts are selected from representation elements to innovate traditional patterns.The input prompts are changed based on conditions,including changes to the input prompts,with or without reference pictures,and different types of reference pictures.The representation elements to be presented are selected as prompts.Both the foreign Midjourney and domestic Wenxin Yige AI tools are used.A single-variable control method is adopted to generate flat patterns and three-dimensional products,respectively.Using Pierce’s symbol system from the three aspects of object,representation,and interpretation,the study analyzes the correlation between the generated results and the prompts,as well as the correlation between the presence or absence of reference pictures.This analysis helps identify the characteristics of AI tools from different cultures,both domestically and abroad,in the innovative design of intangible cultural heritage.The following conclusions are drawn through the experiment.In the input of plane pattern creation:in terms of prompts,when the input prompts are keywords containing various representational elements,the patterns generated by Midjourney and Wenxin Yige are more consistent with the content of the prompts.In the output of plane pattern creation:Wenxin Yige and Midjourney tend to transform traditional patterns into abstract and complex patterns.Although the effect of direct use on modern product packaging is poor,it can be used as a decorative pattern.In the input of three-dimensional product creation:in designing three-dimensional products,although Midjourney and Wenxin Yige lack the creative ability,Midjourney performs better than Wenxin Yige in three-dimensional product design.In the creative output of three-dimensional products:the products generated by Midjourney and Wenxin Yige are both poor in three-dimensional effects.When the plane reference image is input,the generated results tend to be flat.Overall,Midjourney and Wenxin Yige select the self-representation element keyword-style prompts in the input of plane pattern and three-dimensional product creation,which has a greater impact on the production effect.In the creative output,when the plane reference image is input,the results generated by both tend to be plane patterns,but the results created by Midjourney are more realistic,and Wenxin Yige has a more painterly feel.Three major conclusions are drawn.First,there are several methods for intangible cultural heritage inheritors and their cooperating designers to use AI tools for innovative design of intangible cultural heritage patterns.In terms of the selection of reference images,when using AI for innovative pattern design,intangible cultural heritage inheritors should carefully select multi-semantic patterns that contain irrelevant associations as reference images for foreign AI tools.In terms of setting prompts,intangible cultural heritage inheritors can communicate with designers,starting from the type,style,shape,color,material,style,cultural attributes,function,target users,traditional pattern content and meaning of the target product,and select keywords as prompts according to the design goals.In terms of the selection of AI tools,intangible cultural heritage inheritors and auxiliary designers can choose appropriate domestic and foreign AI tools according to the goals of designing flat or three-dimensional products.Second,the prompt formula for intangible cultural heritage inheritors to effectively use AI tools for intangible cultural heritage innovation design based on the reference map of object elements and the prompts of representative elements is:Prompt=A1+B1+B2+B3+B4+C1+C2+D1+D2.Third,the AI design strategy for intangible cultural heritage inheritors to use AI tools to transform traditional pattern innovation into modern flat patterns and practical products is proposed:design innovation strategy that integrates cultural connotation and symbolic meaning,selection optimization strategy for establishing a multi-sample library and dynamic feedback,and collaborative support strategy that balances intelligent creation and manual regulation.Through the above methods,formulas and strategies,the threshold for intangible cultural heritage inheritors to use AI tools for intangible cultural heritage innovative design can be lowered,the strengths of intangible cultural heritage inheritors can be better utilized,and new ideas and paths can be provided for research and exploration of how digital technology can empower the inheritance and innovation of intangible cultural heritage.
作者
胡鸿
高士明
赵静
邹峰
HU Hong;GAO Shiming;ZHAO Jing;ZOU Feng(School of Art and Design,Beijing University of Technology,Beijing 100020,China)
出处
《丝绸》
北大核心
2025年第3期21-35,共15页
Journal of Silk
基金
北京市社会科学基金项目(SC035001202101)。
关键词
苗绣图案
非遗创新
AI工具
创新应用设计策略
AI工具应用方法
Midjourney
文心一格
Miao embroidery patterns
intangible cultural heritage innovation
AI tools
innovative application design strategies
AI tool application methods
Midjourney
Wenxin Yige
作者简介
胡鸿(1966-),女,教授,硕导,主要从事服务设计、智能产品交互设计等研究。
