摘要
湘西竹编作为湖南代表性非物质文化遗产之一拥有悠久的历史。但随着经济的快速发展,社会生产方式的快速转型,湘西竹编文化逐渐跟不上时代变化。虽然湘西竹编已拥有了品牌化的意识,但较为分散的品牌布局和高成本低流量的运行模式使湘西竹编产业难以摆脱当前困境。在数字化媒体兴起的年代,为了让湘西竹编行业解决以上问题,本研究将从湘西竹编文化背景、湘西竹编发展现状、湘西竹编App设计的可行性、当代非遗App存在的痛点和解决方法这几个内容逐步探讨“驻竹湘西”App设计的可行性,最终展示设计成果。
As one of the representative intangible cultural heritages in Hunan Province,Xiangxi bamboo weaving has a long history.However,with the rapid development of the economy and the transformation of social production methods,Xiangxi bamboo weaving culture gradually falls behind the times.Although Xiangxi bamboo weaving has already developed a brand awareness,the fragmented brands and high cost but low traffic operation still make it difficult for Xiangxi bamboo weaving industry to get rid of the current dilemma.In the age of digital media,in order to solve the above problems for the Xiangxi bamboo weaving industry,this study will gradually discuss the feasibility of the"Residing in Bamboo Xiangxi"App design from the Xiangxi bamboo weaving cultural background,Xiangxi bamboo weaving development status,Xiangxi bamboo weaving App design feasibility,contemporary non-legacy App pain points,and solutions.Finally,the design results will be shown.
作者
贺俊霖
HE Junlin(Art College of Xiangtan University,Xiangtan 411105,China)
基金
湖南省大学生创新创业基地项目:非遗品牌化创新创业基地成果
关键词
湘西竹编
品牌传播
App设计
非物质文化遗产保护
Xiangxi BambooWeaving
brand communication
App design
protection of intangible cultural heritage
作者简介
贺俊霖,男,2002年出生,湘潭大学艺术学院本科在读,研究方向为品牌设计。
