摘要
网络舆论极化作为舆论的异化,是指在事件的触发下,网民或其他主体的情绪被唤醒,个体意见经由网络空间的互动偏向性发展为群体极端观点,并串联至现实生活,诱发群体狂欢和网络暴力的现象。具体看来,与网络舆论极化深度“勾连”的谣言繁衍、观点极化、圈层区隔和群体失序在一定程度上对主流意识形态的话语权威、价值引导、传播空间和实践引领带来多重风险。引导网络舆论的理性发展,需要从优化内容供给、统摄多元思潮、优化算法技术和提升媒介素养等维度开展网络舆论极化的治理工作,进而提升主流意识形态的诠释力、引领力、传播力和影响力,守牢网络意识形态安全阵地。
as the dissimilation of public opinion,the polarization of public opinion on the internet means that the emotion of netizens or other subjects is aroused under the trigger of public events,and the individual opinion bias develops into the group extreme viewpoint through the interaction of cyberspace,the phenomenon of group revelry and network violence induced by series connection to real life seriously endangers the security of ideology.Specifically,to some extent,the propagation of rumors,polarization of views,division of circles and disorder of groups,which are related to the polarization of public opinion on the Internet,bring multiple risks to the discourse authority,value guidance,dissemination space and practice guidance of mainstream ideology.To this end,we need to optimize the content supply,control the pluralistic trend of thought,optimize the algorithm technology and improve media literacy to carry out the governance of the polarization of public opinion on the Internet,and then enhance the interpretation of mainstream ideology,leading the power,the power of communication and influence,to guard the safe position of network ideology.
作者
袁荷春
谭亚莉
Yuan Hechun;Tan Yali(school of Marxism,Huazhong University of Science and Technology,Hubei,Wuhan 430074,China)
出处
《湖北行政学院学报》
2024年第6期12-18,共7页
Journal of Hubei Administration Institute
基金
2024年度华中科技大学党建类研究项目(统战研究)“数智化赋能中华民族共有精神家园建设研究”(项目编号:TZ202410020)的阶段性成果。
关键词
网络舆论极化
意识形态
风险
网络治理
polarization of network public opinion
ideology
risk
network governance
作者简介
袁荷春(1998-),女,华中科技大学马克思主义学院博士生,主要研究方向为思想政治教育;谭亚莉(1977-),女,湖北宜昌人,华中科技大学马克思主义学院教授、博士生导师,主要研究方向为思想政治教育、政治心理学。
