摘要
历史文化街区的数字化,既是适应新时代文旅行业高质量发展的客观要求,也是提升街区竞争力、推动历史文化资源活化的重要路径。文章调查研究海南省历史文化街区的数字化现状,发现其存在数字服务水平低、数据分析应用效能低、游客体验感不强、数字管理应用面窄等问题。由此提出历史文化街区针对以上问题的活化对策:推动数字技术深度应用,构建功能多样的街区;加强数据分析应用,构建环境友好的街区;优化数字体验方式,构建沉浸式体验的街区;提升数字管理水平,构建高效管理的街区。
The digitalization of historical and cultural neighborhoods is not only an objective requirement to adapt to the high-quality development of the cultural and tourism industry in the new era,but also an important path to enhance the competitiveness of the neighborhoods and promote the revitalization of historical and cultural resources.The article investigates and studies the current digitalization status of historical and cultural districts in Hainan Province,and finds that there are problems such as low digital service level,low application efficiency of data analysis,poor visitor experience,and narrow application surface of digital management.The article proposes revitalization countermeasures for historical and cultural districts in response to the above problems:promoting the in-depth application of digital technology to build functional and diverse districts,strengthening the application of data analysis to build environmentally friendly districts,optimizing the way of digital experience to build immersive districts,and improving the level of digital management to build efficiently managed districts.
作者
李欢
LI Huan(School of Tourism,Hainan Normal University,Haikou 571158,China)
出处
《商业观察》
2024年第32期116-120,共5页
BUSINESS OBSERVATION
关键词
历史文化街区
数字化
活化
historical and cultural district
digitalization
revitalization
作者简介
李欢(1995-),女,硕士研究生,研究方向:旅游管理。
