摘要
基于创意农业企业人员调研数据,从外部环境和创意农业企业因素视角,探究乡村振兴战略驱动下创意农业发展机理。研究发现:乡村振兴政策、基础设施、技术发展、市场机会、经济资源、内部管理与对外经营,正向影响创意农业发展成效;外部环境和创意农业企业因素通过创意农业发展能力,影响创意农业发展成效。从政策支持、对外经营、发展能力层面,提出改善创意农业发展成效的可行方案。
Based on the survey data of personnel in creative agricultural enterprises,this study explored the development mechanism of creative agricultural development driven by rural revitalization strategies from perspectives of external environment and creative agricultural enterprises.The research findings indicated that rural revitalization policies,infrastructure,technological development,market opportunities,economic resources,internal management,and external operations positively influenced the effectiveness of creative agricultural development.External environment and factors related to creative agricultural enterprises affected the effectiveness of creative agricultural development through their impact on the capacity for creative agricultural development.Recommendations for improving the effectiveness of creative agricultural development were proposed from aspects of policy support,external operations,and development capacity.
作者
林炳坤
郭国庆
LIN Bing-kun;GUO Guo-qing(Business school,Minnan Normal University,Zhangzhou 363000;School of Business,Renmin University of China,Bejing 100872,China)
出处
《山西财经大学学报》
CSSCI
北大核心
2024年第12期80-93,共14页
Journal of Shanxi University of Finance and Economics
基金
国家社会科学基金西部项目“乡村振兴战略驱动下创意农业发展模式与策略研究”(19XJY010)。
关键词
乡村振兴战略
创意农业发展成效
外部环境
创意农业企业
创意农业发展能力
rural revitalization strategy
creative agricultural development effectiveness
external environment
creative agricultural enterprises
capacity for creative agricultural development
作者简介
林炳坤(1983-),男,福建漳州人,闽南师范大学商学院教授,管理学博士,硕士生导师,主要研究方向是文化产业与营销管理;通讯作者:郭国庆(1962-),男,河北衡水人,中国人民大学商学院教授,经济学博士,博士生导师,主要研究方向是营销思想史。
