摘要
基于乔哈里人际沟通视窗理论建构中医药国际传播视窗,将中医药国际传播信息置于开放区、盲目区、隐秘区和封闭区。以国际社会对中医药的法律认同差异,划分为认同中医药法律地位的国家、不认同中医药法律地位也不禁止其存在的国家、有条件认同中医药法律地位的国家。通过中医药国际传播视窗理念分析针对三类国家的中医药传播策略,提出对第一类国家要积极主动、全面合作,对第二类国家要从基础做起、循序渐进,对第三类国家要敢于挑战、交流互鉴。
Based on the theoretical model of the Johari Window,the present study aims at establishing a window for international communication of traditional Chinese Medicine(TCM),through which the placement of information is provided in the open area,blind area,hidden area and closed area.In accordance with the variety of legal identification of TCM from the international communities,the three categories of countries are classified as follows:to recognize TCM's legal status,not to recognize but with permission of its existence,or to conditionally recognize.So,accordingly,the TCM international communication strategies are analysed through the established window.Furthermore,the three types of strategies are proposed,that is,to build an active and comprehensive cooperation,to carry out communication on a regular basis with progress,or to seek to challenge and promote intercultural exchange and mutual learning,in terms of the first,second and third category respectively.
作者
陈妍曦
刘霁堂
Chen Yanxi;Liu Jitang(College of Marxism,Guangzhou University of Chinese Medicine,Guangzhou 510006,China)
出处
《亚太传统医药》
2024年第9期8-13,共6页
Asia-Pacific Traditional Medicine
基金
广州市哲学社会科学规划项目(2023GZGJ134)。
关键词
人际沟通视窗
中医药国际传播
策略
The Johari Window
International Communication of Traditional Chinese Medicine
Strategies
作者简介
陈妍曦(1999-),女,广州中医药大学硕士研究生,研究方向为科学技术哲学;通讯作者:刘霁堂(1964-),男,广州中医药大学教授,硕士生导师,研究方向为科学技术哲学、中医药文化。E-mail:liujt@163.com。
