摘要
介绍了漳州文旅产业发展背景、发展现状,阐述了文旅消费需求、数字技术和数据挖掘分析能力对文旅产业高质量发展的影响,从关注政策背景、数字化营销手段、数字文旅产品开发、游客消费体验等方面,探讨了数字技术赋能漳州文旅产业高质量发展的路径,提出要进一步重视数据化运营,利用大数据技术创新文旅产品,精准营销,协同整合产业链资源等建议。
Based on the development background and status quo of Zhangzhou cultural tourism industry,this paper expounded the impact of consumer demand,digital technology and data mining analysis ability on the high-quality development of Zhangzhou cul-tural tourism industry.From the aspects of policy background,digital marketing means,digital cultural tourism product development and tourist consumption experience,this paper discussed the path of digital technology enabling the high-quality development of Zhangzhou cultural tourism industry.It is proposed that we should pay more attention to data operation,use big data technology to in-novate cultural and tourism products,precision marketing,and coordinate and integrate industrial chain resources.
作者
蔡映珍
秦通辉
Cai Yingzhen;Qin Tonghui(Business School,Zhangzhou College of Science&Technology,Zhangzhou 363202,Fujian,China)
出处
《农业技术与装备》
2024年第11期60-62,共3页
Agricultural Technology & Equipment
基金
2023年漳州科技职业学院乡村振兴教科研项目“数字经济背景下漳州市乡村文旅产业高质量发展研究”(ZX202308)。
关键词
数字技术
文旅产业
高质量发展
数据化运营
漳州市
digital technology
cultural tourism industry
high-quality development
digital operation
Zhangzhou City
作者简介
蔡映珍(1985-),女,福建人,副教授,统计师,研究方向为电商研究。
