摘要
自贸港建设为海南旅游业带来了极大的机遇,快速发展的乡村旅游业将进一步推动海南建设成为国际旅游消费中心。通过分析海南乡村旅游的优势和存在的问题,探究外在推力和内在拉力对海南乡村旅游发展的作用,并从多元产业、文化融入以及交通设施等方面提出海南乡村旅游增强品牌效应和提升核心竞争力的发展策略。
The construction of Hainan Free Trade Port has brought great opportunities to the tourism indus‐try,especially the rapidly developing rural tourism industry,which has further promoted Hainan to become an international tourism consumption center.By analyzing the advantages and current situation of rural tour‐ism in Hainan,this paper explored the external thrust and internal pull that promote its development,and put forward some development strategies to enhance the brand effect and the core competitiveness from the as‐pects of diversified industries,cultural integration and transportation facilities.
作者
陈康宁
CHEN Kangning(College of Management,Shanghai University of Engineering Science,Shanghai,201620)
出处
《热带农业工程》
2021年第6期105-107,共3页
Tropical Agricultural Engineering
关键词
海南
自贸港
乡村旅游
发展策略
Hainan
free trade port
rural tourism
development strategies
