摘要
进入数字时代,集团企业面对的市场环境发生了局部变化,对市场营销产生了很多影响。目前正值中国式现代化改革初期,此类企业在产业数字化与数字产业化升级过程中应持续提升市场营销水平。文章以此为背景概述了市场营销的基本内容与主要特点,并在剖析集团企业市场营销的重要性及数字时代集团企业市场营销需求的基础上,分别从数字营销理念、技术赋能路径、专项培训方法等层面,提出满足其需求的对策建议。
With the digital age coming,the market environment faced by group enterprises has undergone local changes,which has an indirect impact on marketing.At present,it is the early stage of Chinese-style modernization reform.Enterprises should continue to improve their marketing level in the process of industrial digitalization and digital industrialization upgrading.Based on this background,this paper summarizes the basic content and main characteristics of marketing,and on the basis of analyzing the importance of marketing of group enterprises and the marketing needs of group enterprises in the digital era.It puts forward several countermeasures and suggestions that are conducive to meeting their needs from three aspects:digital marketing concept,technology empowerment path and special training method.
作者
范明
Fan Ming(Sino Shaanxi Nuclear Indoustry Group,Xi'an,Shaanxi,710000)
出处
《市场周刊》
2024年第24期80-83,共4页
Market Weekly
关键词
数字时代
集团企业
市场营销
需求
对策
digital age
group enterprises
marketing
needs
counterplan
作者简介
范明,男,陕西华县人,中陕核工业集团有限公司,研究方向:经济学。
