身入其境:数字超高清成像时代电视节目表意空间的敞开性——以河南卫视“中国节日”系列节目为例

Immersive Experience:The Openness of the Expressive Space in Television Programs in the Era of Ultra-High-Definition Digital Imaging:A Case Study of Henan SatelliteTV's“Chinese Festivals”Series

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摘要在数字超高清成像时代,以《七夕奇妙游》《中秋奇妙游》《元宵奇妙游》等“中国节日”系列节目为代表的电视节目,深入挖掘在地优秀传统文化,充分发挥大屏内容呈现优势,以抠像、3D、VR、AR等技术进行缝合身体、场景、文本三者的场景叙事,为观众提供了强具身沉浸感知的表意空间,使观众能够“身入其境”地参与到文本的表意空间中。这种节目新样态打破了观众日常生活经验与传统文化电视节目内容之间的跨时空接受区隔,让观众能够深度体验文本叙事,进行空间与身体的交织。同时,这类电视节目彰显了创作者借助数字成像技术进行中华文化场景叙事的创新能力,其以提供具身体验来提升在地化故事的普遍接受度,以及物性表达文化奇观,为电视节目向观众敞开表意空间提供了有效的创新性策略,这是一种对中华传统文化进行现代性呈现的创造力。 In the era of digital ultra-high-definition imaging,television programs represented by Henan TV’s“Chinese Festival”series,such as Qixi Wonderful Journey,Latten Festival Wonderful Journey,and Mid-Autumn Wonderful Journey,dig deep into local outstanding traditional culture,give full play to the advantages of big-screen content presentation,and use image matting,3D,VR,AR and other technologies to carry out scene narration that stitches together the body,the scene and the text,providing viewers with a strong bodyimmersive expressive space that enables viewers to participate in the textual ideological space“in their own body”.This new style of program breaks the inter-temporal acceptance gap between viewers’daily life experience and the content of traditional cultural TV programs,allowing viewers to experience the textual narration in depth,and to engage in the interweaving of space and body.This type of TV program highlights the creators’innovative ability to narrate Chinese cultural scenes with the help of digital imaging technology,which provides an effective and innovative strategy for TV programs to open up the expressive space to viewers by providing embodied experiences to enhance the universal acceptance of localized stories,as well as objectiveexpressive cultural spectacles,which is an effective innovative strategy to open the expressive space for viewers of TV programs,as well as a kind of creativity in presenting traditional Chinese culture in a modern way.

作者王冬冬刘莹莹 Wang Dongdong;Liu Yingying(the College of Arts and Media,Tongji University;the College of Design and Innovation,Tongji University,Shanghai,200092)

机构地区同济大学艺术与传媒学院同济大学设计创意学院

出处《民族艺术研究》 CSSCI 2024年第4期113-123,共11页 Ethnic Art Studies

基金 2021年度同济大学学科交叉联合攻关首批示范项目重点项目“行动者网络视阈下的人工智能伦理规范研究”(项目批准号:ZD-110-202164)的阶段性研究成果。

关键词中国节日表意空间具身认知场景叙事沉浸性 Chinese festival expressive space embodied cognition scene narration immersiveness

分类号 J902 [艺术—电影电视艺术]

作者简介王冬冬,同济大学艺术与传媒学院教授、博士研究生导师;刘莹莹,同济大学设计创意学院2023级设计学专业博士研究生。上海200092。